William Morris, Head of International Horse Racing at SIS, discusses the importance of providing a diversified racing portfolio in today’s marketplace, before identifying a couple of international ‘race meets’ which now form a crucial part of the company’s content portfolio. SBC: First of all, how important is it to be able to offer a diverse racing portfolio in today’s marketplace? …
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Sportsbook and online casino operator LVBet has kickstarted its bid to enhance its Latin American market status by appointing Douglas Costa as its Brand Ambassador for Brazil. Under the terms of the partnership, Costa will provide the operator with ‘expert insight and opinions’ as the firm seeks to capitalise on the burgeoning Latin American sports betting sector. “Having Brazilian football …
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Salsa Technology (formerly Patagonia Gaming) has appointed Alberto Alfieri as its new Chief Operating Officer (COO), as the South American full-service iGaming turnkey services provider accelerates its growth momentum. A seasoned industry executive, Alfieri served as CCO of European multi-brand iGaming operator Evoke Gaming (2016-2018) prior to the firm’s acquisition by Mr Green&Co. Alfieri maintains further industry experience, having led …
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Latin America is a prominent emerging market in the international sports betting sector, with countries such as Colombia having already embraced regulation, whilst others such as Argentina, Mexico and Brazil are beginning to open their sectors.. Speaking to SBC Digital – Latinoamerica, the SBC Leaders Panel outlined the significance of the emerging market and highlighted key factors for success in …
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This week’s SBC Digital Latinoamérica 2021 conference and exhibition is set to provide an in-depth analysis of the evolving regulatory picture in the region and a wealth of information about the emerging opportunities in multiple markets. The online event on 2-3 March 2021 will feature content in Spanish, Portuguese and English, as an audience of regional and global operators, regulators, …
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Peru’s Liga 1 football championship is set to undertake its first name change in more than 20 years as Betsson Peru, becomes forms a strategic alliance with the Peruvian Football Federation (FPF), confirmed this week. The partnership will see Liga 1 Peru’s top division of professional football renamed as the ‘Liga 1 Betsson‘, as the European online gambling group becomes …
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More and more gambling operators are turning to Betbazar to boost their product portfolios with unique table tennis and esports content. With many sports events last year wiped out by Covid-19, and those that remained played out with no audience, gambling operators looked to change up their product portfolios to increase player engagement and recover lost revenues. As a result, …
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The SBC Digital Latinoamérica conference and exhibition is set to feature a speaker line-up of 60 senior executives and specialists with unrivalled experience in the betting, casino and lottery markets across the region. The agenda for the event on 2-3 March 2021 will examine the key issues shaping the growth of the industry in Brazil and Argentina, regulatory progress in …
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The SBC Digital Latinoamérica conference and exhibition is set to deliver a comprehensive analysis of the vast potential of the region’s betting and gaming markets, as more countries embark on the path towards regulated online gambling. The virtual event on 2-3 March 2021 will feature content in Spanish, Portuguese and English, as it brings together the Latin American industry and …
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Countries nearer the US border tend to prefer US-style bets, while those further south have more in common with Europe in terms of culture and so often favour European-style bets on racing. That was a key message from Angel Calderón (pictured), Digital Sales Manager at SIS, as he spoke about his company’s pursuit of new customers in Latin America (LatAm) …
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