Jogajà - Copyright: believeinme33 / 123RF Stock Photo

Scout Gaming enters Brazil through Jogajà deal

Scout Gaming has entered the Brazilian market after signing a deal to provide start-up operator Jogajà with its full fantasy sports platform.

Jogajà, whose Scout Gaming-powered platform is expected to launch during the first half of 2019, is backed by Swedish venture capitalists with experience of working in Brazil. The product range will be boosted by the inclusion of local leagues.

The Jogajà team will be led by Jacob Lindorff, an industry executive who has worked for the likes of Expekt, Betway and Bonnier Gaming, where he served as CMO between April 2011 and July 2014.

Lindorff said: “Fantasy Sports has experienced a strong global growth with US as a leading market. The Brazilian sports betting market is the largest in South America therefore we see great potential for daily fantasy sports. Together with our partners, media companies and influencers, we will launch the coming spring and have high ambitions for the product.”

Scout Gaming CEO Andreas Ternström added: “We continue to build our global network and are excited about entering South America. We are experiencing a global increasing interest in Fantasy Sports gradually.”

Brazil has already made today’s industry news on SBC Americas for a bill which, if passed, would authorise the opening of resort hotels with casinos across the country.

According to the proposals, states with a population of 15 million or less would be permitted to open one casino, while states with populations between 15 million and 25 million would have two. Only São Paolo, with its 45 million inhabitants, would qualify for a third.

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