South America

South American News

Betsson gains a Big Bola kick-start to its Mexico ambitions

SBC News Betsson gains a Big Bola kick-start to its Mexico ambitions

Betsson AB continues its South American expansion agreeing to form a strategic joint-venture with Mexico’s Big Bola Casinos. The Stockholm-listed online gambling group has announced that Big Bola, one of Mexico’s fourteen federally approved SEGOB gambling operators, will carry its new ‘Betsson Mexico’ sports betting and igaming brand. Big Bola is recognised as one of Mexico’s leading gambling groups, operating …

Read More »

Betsson backs Chile’s La Roja 2022 World Cup campaign

SBC News Betsson backs Chile’s La Roja 2022 World Cup campaign

Betsson has become the first official betting partner of ‘La Roja’ – the Chilean national football team aiming to qualify for the FIFA World Cup Qatar 2022. Securing an agreement with the Federacion de Futbol de Chile (FFC) until December 2022, the Betsson brand joins Nike, Coca Cola, Banco Santander and Claro supermarkets as a principal partner of La Roja.  …

Read More »

SBC Leaders: Regulatory blindspots and the industry’s COVID bounceback

SBC Leaders: Regulatory blindspots and the industry’s COVID bounceback

“We need to be able to look ourselves in the eye and say we did everything we could,” explained William Hill CEO Ulrik Bengtsson, as he contemplated the importance of social responsibility and player protection across the betting and gaming industry. This exclusive interview with Bengtsson opens the second edition of SBC Leaders for 2021, where he shares his views …

Read More »

Incentive Games strikes virtual sports partnership with BtoBet

SBC News Incentive Games strikes virtual sports partnership with BtoBet

BtoBet has forged a new partnership with Incentive Games, which will see the latter provide the Aspire Global-owned operator with its suite of paid-to-play virtual sports games. The agreement will primarily focus on the Latin America, Europe and African markets, and will make popular titles such as Virtual-League: Penalties, and Virtual-League: Racing available to BtoBet’s regional partners. Sabrina Soldà, Chief …

Read More »

FIFA enhances safeguarding strategy via Global Integrity Programme

SBC News FIFA enhances safeguarding strategy via Global Integrity Programme

FIFA has enhanced its global football safeguarding policy via the launch of the Global Integrity Programme, in cooperation with the United Nations Office on Drugs and Crime (UNODC). The programme places a strong emphasis on education, aiming to enhance integrity within all 211 member organisations via resource and knowledge sharing among various Integrity Officers, with the aim of preventing match …

Read More »

BtoBet announces Euro and Copa América promotions

SBC News BtoBet announces Euro and Copa América promotions

Sports betting platform provider BtoBet has strengthened its international marketing capabilities via the launch of promotions covering the UEFA Euro 2020 and the upcoming Copa América tournament. Both promotions are free to play, and are being marketed to operators as a means of widening their customer basis whilst retaining existing users. The offer functions as a basic correct score prediction …

Read More »

Mike Holinski: Safer gambling in esports ‘must be proactive rather than reactive’

SBC News Mike Holinski: Safer gambling in esports ‘must be proactive rather than reactive’

Esports has become an increasingly popular form of entertainment in recent years, with more fans now wagering on the outcomes of various different events. As with many other sports and forms of entertainment which act as betting commodities, this has not only generated revenue for the industry, but has also brought about unique challenges with regards to player safeguarding – …

Read More »

Stake.com targets LatAm and Asian markets with UFC partnership

SBC News Stake.com targets LatAm and Asian markets with UFC partnership

Stake.com has been confirmed as the first official betting partner of the Ultimate Fighting Championship (UFC), in an agreement targeting the Latin American and Asian markets. The agreement has seen the cryptocurrency sports betting and gaming operator named the mixed martial arts (MMA) promotion’s official sponsor in both regions, with the exception of Brazil. First launched in 2017, Stake.com is …

Read More »