BtoBet strengthens LatAm presence through strategic regional partnership

BtoBet, a multinational igaming and sportsbook platform provider, has strengthened its Latin American footprint with the expansion of its White Label Partnership Program. It follows the program’s rapid success in Africa over a short period of time.

As part of the expansion, Wildar Gaming has become BtoBet’s new regional certified partner. Alessandro Fried, CEO of BtoBet, has predicted that many operators will consider expansion into the Latin American markets following the implementation of regulatory changes on a regional level.

Fried praised the new partnership, commenting: “The region, which is still predominantly retail, offers huge opportunities in terms of online sports betting, and the fact that a number of countries are legalising online gambling is clearly a step in the right direction.

“Having said that, the region still poses its share of challenges, especially with the operators’ lack of online gambling knowledge.

“And that’s why we have opted to expand further more in the region with the White Label Partnership Program through our strong collaboration with our regional certified partner Wildar Gaming.”

Discussing the new alliance, Wildar Gaming’s General Director Nicolas Enjamio stated that BtoBet’s already extensive local network will be in a much stronger position with the help of Wildar Gaming.

The new regional partner will also be able to take advantage of BtoBet’s experience and knowledge in operating within both emerging and mature markets such as Africa and Europe.

Enjamio added: “the expectations from this partnership are very positive, and we are very proud of this development. This partnership provides both companies with the opportunity to fill a void that is currently present in the region… an experienced technological provider with very good online gambling knowledge with a local presence.

“The LatAm online market is going to be hugely transformed in the next few years, and we are ready to meet the necessities of all operators in the region.”

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