WA.Technology appoints Sander Koch as Chief Strategy Officer

B2B igaming and sportsbook solutions provider WA.Technology has announced the appointment of Sander Koch as its Chief Strategy Officer (CSO). With a career spanning over 18 years in the management consulting industry, he brings a “wealth of expertise and insight” said the firm. 

Koch joins WA.Technology at a pivotal moment as the company is expanding its comprehensive igaming suite, including exciting updates via its WA.Sports and WA.Fantasy verticals. 

His most recent role was as a Partner at Arthur D. Little in Dubai, where he led the TIME (Telecommunications, Information, Media, and Electronics) practice. His expertise in corporate strategy spans strategic planning and implementation, commercial operations in marketing and sales, and organisational design and effectiveness.

Before joining Arthur D. Little, Koch co-founded Novo Management Consultants in Dubai, a specialised consulting firm focusing on the telecom market in the Middle East. His leadership at Novo showcased his ability to blend industry-specific knowledge with strategic insight, fostering an effective consulting environment.

“Sander’s appointment as Chief Strategy Officer marks a significant milestone in our company’s journey,” said Tim Scoffham, CEO of WA.Technology. “His understanding of the sector and strategic acumen align perfectly with our vision for the future. We are confident that with Sander on board, WA.Technology will achieve new levels of success in the industry.”

In a statement confirming the appointment, WA.Sports added that its updated sportsbook provision will enhance its offerings. It will include features such as live streaming, Betbuilder, Free Bets Campaigns, new Front End layouts, and more that “promise a more personalised and immersive user experience tailored to player preferences”. 

Furthermore, the WA.Fantasy team is gearing up to launch the B2B Daily Fantasy Sports Network (DFS) in early 2024. This product, said the company, addresses the common liquidity issue in fantasy games by forming a robust network similar to poker networks for bigger prizes, providing sportsbooks and casinos with unique gamified products, setting them apart in the market.

2023 has been a landmark year for WA.Technology which saw it take the Platform Provider of the Year Silver Award at SBC Latinoamérica 2023. Another notable success, it said, is the considerable increase in collaborations and turnover in the Brazilian market, leading to exciting new partnerships with top-tier operators. 

“The company’s robust platform and solutions were instrumental in the rise of PixBet as one of Brazil’s top five sports betting brands, showcasing WA.Technology’s ability to deliver impactful solutions to leading operators,” the firm noted.