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New Jersey Congressman Frank Pallone has urged for a congressional hearing to review the legality of fantasy sports operators targeting US consumers. Pallone who supported New Jersey’s failed attempt to legalise sports betting in licensed gambling premises (casinos and racetracks), told US news sources that there appears to be little difference between sports wagering and popular fantasy sports products. “Fans …

Northern & Shell celebrity entertainment magazine OK! has announced the launch of its new multi-device social bingo product Ok! Fun Bingo. The social bingo room will be powered by studio Dab Gaming under its gaming development partnership with Northern & Shell titles. Ok! Fun Bingo has been made available on Facebook and mobile devices. The social app lets users play with …

Concerns are mounting in the US regarding the increased coverage and promotion of daily fantasy sports (DFS) products throughout national TV broadcast networks. US sports viewers have witnessed a surge in advertisements promoting DFS brands in the build up to the start of the NFL 2015/16 season (start date 10 September). Labelled as a key operating period for the sector, …

In a joint partnership targeting the growing US daily fantasy sports market, gambling technology provider Sportech and marketing rewards platform Viggle Inc have teamed up to acquire MGT Capital Investments DraftDay product. The acquisition will see Sportech and Viggle combine operations and resources to create DraftDay Gaming Group. Sportech provider of betting and racing systems, views the joint partnership and …

Industry news source EGR Magazine has revealed that Sky Betting & Gaming has shut down its social games divisions, ending its two year venture in the social gambling space. The operator had begun social gambling initiatives in 2013, hiring former Facebook EMEA Gaming Manager Bruce Bale to lead its social games development as Head of Social Games. Under a partnership …

In its build up to the kick-off of the 2015/16 NFL season, daily fantasy sports (DFS) operator DraftKings has spent more on TV advertising than any other US company, according to data from media analysis software iSpot.TV It is estimated that the DFS operator has spent in the region of $24 million advertising on TV networks, promoting its campaign “Real …

Amaya Inc online poker subsidiary PokerStars has officially moved into the burgeoning US daily fantasy sports (DFS) market, with the launch of Starsdraft.com. Following its August announcement that it had acquired DFS operator Victiv for an undisclosed sum. Victiv’s online inventory has been re-branded to Starsdraft.com, ahead of the start of the 2015/16 NFL season, a key operational period for …

Continuing SBC eSports Insider series, industry analyst and commentator Alex Fletcher (Founder of Entive Group) details the sectors unique characteristics and conditions which can create both marketing opportunities and pitfalls for its ambitious business incumbents….. To define eSports marketing, it is imperative to identify its distinguishing characteristics. As a competitive activity, enjoyed by millions across the globe, eSports carries several identifiable elements. Below is a …

Gary Harris has been announced as the new Chief Executive Officer of Australian based social sports betting operator, Favourit. Harris worked at Sportingbet Australia as both IT Director and Board member from 2004 until 2013, during which time he oversaw technological developments and online turnover going from AU$10m (£4.5m) to AU$2.4bn (£1.1bn). February 2013 also saw William Hill Group acquire …

US daily fantasy sports operator DraftKings has taken a new approach to its marketing and brand communications for the start of the 2015/16 NFL season. Announcing the launch of its multi-content advertising campaign “Welcome to the Big Time”, under the direction of new full service marketing agency Butler, Shine, Stern & Partners (BSSP), DraftKings aims to widen its appeal to …