SBC News Unibet purchases domain & operations

Unibet purchases domain & operations

bingocomUnibet has completed the acquisition of the domain and its related European operations and customer base. The operator reached a deal with holding company Ltd for a total deal value of $8 million.

The $8 million deal will see Unibet pay Ltd $2 million in cash for its brand and operations. Ltd will further gain a redemption of Unibet Plc shares in the company, which are valued at $6 million.

With the sale of the domain and operations, Ltd has confirmed that it will change its operating name to Shoal Games Ltd. Ltd CEO Jason Williams stated that the company would solely focus on the development of its social gambling products.

Jason Williams commented on the sale of

“The online gambling industry as a whole is experiencing conditions of maturity where smaller firms are finding it increasingly difficult to compete.’s European gambling business, built with the brand and URL, has therefore found it difficult to compete effectively with larger operators.”

“In response to these facts, the management team decided it was in the best interests of the Company to sell the online gambling business; the associated brand and URL and determined the offer negotiated with Unibet, the Company’s own online gambling partner and technology provider, was fair and the best offer available to the Company for those assets.”

The purchase of the domain sees Unibet Plc augment its bingo product inventory, adding to its European bingo and igaming brand, who Unibet purchased for £55 million in 2008. 

Check Also

Kindred pens global payments deal with MuchBetter

Kindred pens global payments deal with MuchBetter

Kindred Group has signed a new global payments partnership with MuchBetter, which will see its …

SBC News Kindred challenges Spelinspektionen penalty on player incentives

Kindred challenges Spelinspektionen penalty on player incentives

Stockholm-listed Kindred Group Plc has become the latest to fall foul of Swedish gambling inspectorate …

Copyright: gioiak2 / 123RF Stock Photo

Unibet UK operator makes £1.6m settlement with Gambling Commission

The Gambling Commission has told the industry it needs to be seen to ‘step up …