SBC News Voice of the Sports Betting Industry
US Fantasy sports gaming operator Hotbox Sports Ventures (HSV) has announced that it has entered an exclusive gaming/content partnership with US NHL team the New Jersey Devils.
The partnership will see HSV’s customised fantasy sports game, Hotboxsports.com promoted throughout New Jersey Devils online and social media channels.
HSV confirmed that it had become the first fantasy sports operator to agree a partnership with an NHL franchise. New Jersey Devils fans will be awarded for their engagement with exclusive prizes and unique New Jersey Devils experiences.
Terry Lyons Chief Executive of HSV commented on the agreement “The deal should immeasurably engage fans in the arena and online. With more eyeballs on Devils games and for a longer period of time, that should be a big boost for business.
CEO of the Devils and the Prudential Center Scott O’Neil commented on the Devils partnership with HSV. “Our collaboration with Hotbox Sports, offering both free-to-play games and this first-of-its-kind entry-fee game, will ensure Devils fans have an unrivaled fantasy game experience.”
