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Hollywood film star and technology evangelist Ashton Kutcher has joined competitive eSports wagering platform Unikrn’s Series A investment round via venture capital firm Sound Ventures (https://www.crunchbase.com). Kutcher, who recently played technology pioneer Steve Jobs (Founder of Apple) in the film “Jobs”, has a solid investment track record having invested in popular enterprises such as SoundCloud, Airbnb, Uber and FourSquare. Kutcher …

US fantasy sports operator DraftKings continues its live in-stadium coverage expansion by announcing brand partnerships with AT&T Stadium, home of the Dallas Cowboys; Gillette Stadium, home of the New England Patriots; and Arrowhead Stadium, home of the Kansas City Chiefs. The announcement of the in-stadium partnerships comes as DraftKings eyes further brand expansion ahead of the start of the NFL …

Google online video streaming subsidiary Youtube has announced the launch of dedicated gaming content app Youtube Gaming. The app which was officially launched on Wednesday and is available via desktop, ios and Android systems, aims to be the market leader in worldwide gaming content. The launch sees Youtube enter the growing gaming broadcast market, as it aims to compete with …

Targeting further fan coverage ahead of the start of the 2015/16 NFL season (start date 10 September), US daily fantasy sports (DFS) operator DraftKings has announced a partnership with restaurant, leisure and entertainment firm Hooters. The partnership will see an extension of DraftKings ongoing media deal with US sports broadcaster ESPN, as the DFS operator hosts $300,000 Hooters Fantasy Football …

Sports betting data and analysis provider, Betradar has today announced the launch of its Perfect League fantasy sports product The fantasy football league will be made available to Betradar partners, which will see an inventory of 183 additional ‘fictional matches’ to a sportsbook. Betradar’s new Perfect League utilises the company’s sports data coverage to create fictitious soccer leagues that will …

Fantasy sports platform developer, Sportego (Sportego.ie) has announced that it has signed an exclusive brand partnership with Midlands Premier League football club West Bromwich Albion. The partnership follows Sportego’s UK launch and will see the fantasy developer release a tailor-made West Brom fantasy app which will be available on IOS and Android devices for the 2015/16 season. Sportego, through its FanFeud.co.uk product …

Presenting SBC’s first eSports Insider series, industry analyst and commentator Alex Fletcher (Founder of Entive Group) outlines potential marketing strategies, contest and agenda for this unique, diverse and fast growing market place. Still very much in its infancy, what key factors, market conditions and oversights will ambitious eSports operators  and start-ups have to contend with and execute… ______________________ At first …

Australian gambling and leisure operator Crown Resorts has announced that it has acquired a 60% stake in Austin (Texas) based social gambling/games developer DGN Games LLC for a sum of US $27.5 million (£17.5 million). Crown Resorts becomes the latest land based operator to invest in the Social gambling sector, following last year’s $885 million (£560 million) acquisition of Big …

Amaya Inc has announced its entry into the US daily fantasy sports market (DFS) by confirming the acquisition of real money operator Victiv for an undisclosed sum. Victiv is set to re-brand as StarsDraft ahead of its planned US launch In March Amaya had outlined that it would look to enter the US DFS market ahead of the start of …

Amaya Inc igaming brand PokerStars has announced the launch of its biggest ever social media campaign. The campaign will feature global football stars and official PokerStars brand ambassadors Neymar (Brazil/FC Barcelona) and Cristiano Ronaldo (Portugal/Real Madrid) alongside Ronaldo Luís Nazário (former Brazil/Real Madrid and FC Barcelona player) The Facebook partnership team announced that the exclusive PokerStars advertisements would be released …