Social

Industry marketing optimization specialist Beehive has reached an agreement with social casino operator Wizits Ltd. to manage its multi-channel marketing initiatives. The deal will initially see Beehive’s industry-leading marketing tools used across Wizits’ Slotagram, Fashion TV Games and Win Vegas brands, with an additional, soon-to-be-launched brand also part of the agreement. This latest agreement displays the flexibility of Beehive’s unique CRM …

SBTech, provider of online sports betting solutions, management services and iGaming platforms, has been announced as the software provider for Betser, the new gamified sportsbook from Hero Gaming. Betser, powered by SBTech’s bespoke technology, includes a new twin-track loyalty scheme devised by the fast-growing Malta-based operator, which is also responsible for the hugely successful Casino Heroes. Inspired by the success of …

It has been announced that Penn National Gaming Inc. has bought social games developer Rocket Games Inc.  The agreed fee for the acquisition of the San Francisco based developer was $60m (£45.1m), with potential incentive payments to certain Rocket executives over the next two years.  Among Rocket’s gaming library are Downtown Deluxe Slots, Triple Double Slots and the popular Viva Slots Vegas. Penn …

Betsson’s subsidiary Betsafe has launched the Emperor a new social and innovative native pool betting football game. In Emperor players score points by predicting events such as the who will score the next goal or the next to see red as play unfolds during a live football match. Players who participate compete against each other to win cash prizes that are …

Start-up GameRail a free to play social instant games specialist has strengthened its governance and leadership advisory by announcing Atul Bali as Chairman of the Board. Founded by Kansas games developer and marketing studio Shoutz Inc, GameRail appoints Bali an industry veteran with over twenty years in governance and leadership positions to advise the company on its initial growth stage …

Betfect went live last year with Ladbrokes and it has now been announced that the sports betting social network will henceforth include odds from William Hill too. The London based tech start-up is aimed at enhancing the sharing of bets and making digital sports betting more of a social activity, as was the case when people would place their bets …

Brazilian social gaming operator Gamesmart has launched a series of new video bingo games exclusively on Facebook from Ortiz Gaming. Under its Brazilian facing brand Doctor Bingo, Gamesmart will be able to offer its players Ortiz Gaming’s popular video bingo titles, including titles Six Bingo, Triple Bonus, and Match Mania. The partnership kicked off with the release of Ace Mania …

Presenting his first market update, Frank Gibeau new CEO of Zynga Plc detailed that he was confident of the company’s long term performance as the social games developer beat Wall Street forecasts. Top titles for Zynga such as Farmville generated sales of $187 million for Q1 2016 (period ending 31 March) up 8% on 2015 corresponding $183 million Despite its …

California-based social and mobile gambling platform provider CashBet (www.cashbet.com) has confirmed the appointment of former Sony PlayStation North America President Steve Race to its board of directors. Race a thirty-year leadership executive across numerous sectors including gaming and finance, will advise CashBet management on corporate strategy and product development. As former President of PlayStation North America (1993 – 1995), Race …

Struggling social games developer Zynga has turned to board member and former Electronic Arts (EA) executive Frank Gibeau to be its new CEO, as the company looks to recover its position as a leading games/content producer. Gibeau’s appointment will see Mark Pincus become Executive Chairman, Pincus had returned as leader of the developer last April as Zynga performance metrics hit …