DraftKings partners with Hooters for NFL 2015/16 


Targeting further fan coverage ahead of the start of the 2015/16 NFL season (start date 10 September), US daily fantasy sports (DFS) operator DraftKings has announced a partnership with restaurant, leisure and entertainment firm Hooters.

The partnership will see an extension of DraftKings ongoing media deal with US sports broadcaster ESPN, as the DFS operator hosts $300,000 Hooters Fantasy Football Challenge.

For the opening six weeks of the NFL season 2015/16 DraftKings’ players will have the opportunity of competing against ESPN football analyst Jon Gruden for a shot at winning $50,000.

DraftKings have supported the special promotion by launching an exclusive ESPN TV campaign promoting the partnership.

Carl Sweat, Chief Marketing Officer of Hooters welcomed DraftKings as partners

“As the football fan experience continues to evolve, Hooters is committed to deliver the best fantasy sports experiences anywhere — whether that’s providing the perfect backdrop for a draft party at your favourite Hooters, throwing the world’s largest fantasy football draft party or lining up free access to score real cash on DraftKings,”

DraftKings –  ‘Hooters Fantasy Football Challenge’ campaign

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