What if you come to know that social media began on May 24th, 1844? Yes, you read that right! When Samuel Morse sent the first electronic message in the form of dots & dashes, he inadvertently opened a portal to the future; sowing seeds for digital communication. While social media has since grown by leaps and bounds, a lot of …
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Betclic has entered an agreement to provide The Portuguese Women’s Basketball League the same sponsorship pay as the men’s competition. Over the next three years, the partnership will see an investment of €3 million for both competitions, which comes from a partnership protocol signed between the Portuguese Basketball Federation and Betclic Portugal. Pureza Sousa, Betclic’s Portugal Country Manager, commented: “It’s …
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UK football clubs have received a letter from a group of ‘50 former gambling addicts’, warning of the dangers of promoting betting websites through their social media channels. A total of 11 clubs across the Premier League, English Football League (EFL) and Scottish Premiership were subject to a letter which informed how addicts might feel ‘distressed’ to see links to …
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Sports betting integrity has become even more prominent as smaller leagues, such as the Belarusian Premier League, receive high scale attention due to the limitation of live-sports. However, in order to prevent these small scale tournaments from being susceptible to match fixing Andrew Ashenden, Chief Commercial Officer at Stats Perform, has called for every sector in the industry to work …
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Wager, the peer-to-peer betting start-up that launched in August, is the latest incumbent attempting to overcome the industry’s ‘social wagering conundrum’. Introduced in conjunction with the kick off of the 2019/20 Premier League season, Wager has since seen some development in its short lifespan including the introduction of a marketing campaign, specialised markets, head-to-head profiles and referral schemes. With Wager’s …
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Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …
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New research released has revealed that people who engage in live betting on sporting events show increased involvement in watching live sport, but also drink more alcohol and show a higher incidence of problem gambling behaviours. The collaborative study between Nottingham Trent and Bilbao University examined the motivations behind the consumption of sport by fans, and how emotional involvement in …
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Spanish bookmaker Sportium has relaunched its YouTube channel seeking to deliver the best content, discussion and betting viewer engagement for La Liga season 2018/19 and beyond. Sportium, the Ladbrokes and Grupo Cirsa Spanish market joint-venture details that its revamped YouTube channel will support its status as ‘official betting partner’ of La Liga. Spain’s new football season kicked-off this weekend with …
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Social pools betting network i-pools recently launched the UK’s first real-money Daily Fantasy Racing games, with the aim of offering punters an alternative to fixed-odds markets and totaliser betting. SBC caught up with i-pools Founder Tristan McDonald to find out more. SBC: Hi Tristan! Firstly can you begin by introducing the concept of Daily Fantasy Racing pools and what it …
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Nominations have opened for the latest inductees to the Sports Betting Hall of Fame, which recognises those people who have made an outstanding contribution to the industry. In a revamped ceremony, this year’s Hall of Famers will be recognised at a lavish event held at the prestigious National History Museum (Thursday 20 September) during Betting on Sports Week. This year …
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