Oddslife has teamed up with Belgian operator betFIRST to launch a last man standing social betting game ahead of the FIFA World Cup in Russia. BetSurvivor has been produced by Oddslife, the tech company behind the recently launched SportKenya, to find the sharpest predictor at this summer’s tournament. This new venture will help to establish another network for betFIRST, part …
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Copenhagen-based start-up My4 is the latest industry incumbent to tackle betting’s social conundrum, seeking to change the ‘way people think of betting’. Led by former Telenor DK senior strategist Thomas Black, My4 is developing a betting/fantasy sports hybrid app, where users can participate in betting tournaments/challenges against friends, communities, and other players. To date Black and My4’s enterprise team have …
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The Betway Group has announced that its employees have raised over £70,000 for one of its charity partners, the English Federation of Disability Sport (EFDS). EFDS works to make active lives possible by enabling organisations to support individual disabled people to be active and stay active for life. The national charity looks to a better future where everyone can enjoy …
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Social media football content creator Copa90, has revealed to UK marketing news source The Drum that it has plans to broadcast live matches through its growing digital network. Part of independent UK media group Bigballs Media, Copa90 operates a number of social media assets dedicated to creating/curating football content for global ‘youth’ audiences. At present, Copa90 social media assets have …
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Updating the market, Nasdaq-listed Scientific Games Corporation (SGC) has moved to bolster its social gaming portfolio by acquiring mobile and social games development studio Spicerack Media (Spicerack). The undisclosed sum acquisition of Spicerack will see SGC acquire all related assets including popular social game title ‘Bingo Showdown’, which will be added to SGC current social casino games portfolio operated by …
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Fenway Games has announced its biggest deal to date which will see the company’s SnapPlay product launched into the Chinese sports market via a deal with Chinese social sports platform HQ Sports. The deal will see Fenway provide a social version of its instant-betting app which will be distributed via HQ Sports’ MiaoHi social sports app and its Jihai app, …
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WantMyBet, the UK based social network for football betting, has signed a distribution deal with the Cardinal House Group to target mobile users in Asia and Oceania. The partnership is a strategic move by both companies to take advantage of the booming overseas interest in European, particularly English football which is at an all time high. The Premier League’s Director of Communications Dan Johnson said …
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Industry start-up EveryFan has announced that it has launched its social betting game on native Android app, boosting its product coverage. Detailing its Android launch EveryFan, stated that the native app will mirror the successful and fast-growing iOS and web-based EveryFan platforms already available, giving players the chance to take part in social betting tournaments against their mates and other …
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Nasdaq-listed Penn National Gaming (Penn), becomes the latest US land-based gambling operator to enter the social gaming space by announcing the launch of ‘Hollywood Classic Slots’ a social casino with over 30 slot titles. Its new social product will be operated by new division Penn Interactive Ventures, formed following its August acquisition of Rocket Games for a reported $60 million …
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Social betting start-up EveryFan has added a further 40 pre-match markets to its game offering in its new app update. Its latest iOS update will be posted by additional 40 betting markets, with EveryFan adding further product features including a redesigned lobby making its app navigation easier for players. EveryFan boosts its player engagement adding split down menus, which will …
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