US fantasy sports operator DraftKings continues its live in-stadium coverage expansion by announcing brand partnerships with AT&T Stadium, home of the Dallas Cowboys; Gillette Stadium, home of the New England Patriots; and Arrowhead Stadium, home of the Kansas City Chiefs.
The announcement of the in-stadium partnerships comes as DraftKings eyes further brand expansion ahead of the start of the NFL season 2015/16 (start date 10 September), a key period for daily fantasy sports operators.
DraftKings is set to open exclusive fantasy sports lounges within the three stadiums, offering NFL fans game-day experiences and promotions.
“What better way to kick off football season than by partnering with the most recognizable, storied franchises in the league to create our newest fantasy lounges,” said Jason Robins, CEO and co-founder of DraftKings.
“Our lounges will give Patriots, Cowboys and Chiefs fans enhanced game-day experiences that will bring them closer to the action. We look forward to providing even more exclusive once-in-alifetime experiences for DraftKings users through these partnerships.”
In July DraftKings raised $300 million in series D venture funding, with Fox Sports contributing the majority of capital.