GSN Games confirms Plumbee acquisition

Raf Keustermans

US based cross platform games developer GSN Games (Sony Corporation subsidiary) has confirmed its full acquisition of social casino games developer/studio Plumbee.

Announcing its acquisition (financial terms undisclosed), GSN confirmed that it had acquired all Plumbee business assets including staff, brands, content, gaming portfolio and IP’s.

The acquisition will see GSN become the sole stakeholder in Plumbee equity, taking over from previous venture backers Endemol and Idinvest Partners.

Plumbee CEO and Co-founder Raf Keustermans will continue to lead the social gambling operator under GSN ownership  working as General Manager. 

Steve Brunell, Chief Operating Officer of GSN commented on the acquisition

“This important acquisition will immediately bolster GSN Games’ ambitious growth plans by leveraging the top talent and social casino expertise of Plumbee to create best-in-class winning experiences for our players,”

“We are also excited about the expansion of GSN Games into the United Kingdom, where we will look to capitalize on the high concentration of world-class gaming talent to supplement our outstanding Plumbee team.”

Raf Keustermans, CEO of Plumbee commented on the sale of his firm

“We are delighted to join GSN Games, a growing force in the social casino space that ranks as a top five publisher worldwide. We look forward to adding our art, engineering, product management, analytics and marketing expertise to the existing scale, stability and talent of GSN Games to create industry-leading social casino experiences.”


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