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As anticipated Italy’s parliament has approved the mandate of the Lega-5Star ‘Dignity Decree’ which will lead to a blanket ban on betting/gambling advertising, marketing and sponsorship across all verticals. Approving the mandate, the Italian government stated that it fully supported the stringent directives which seek to reduce social harms created by the Italian gambling sector. Lega and 5Star officials have …

It was a case of ‘Vive La France’ almost four weeks ago as Mbappe, Pogba and co reigned supreme in Moscow, but how successful was the big event debut for BetRegal? Aly Lalani is back to review BetRegal’s World Cup performance, including competing for punters for whom brand connection means more than price value, and leveraging tournament acquisition to kick …

US expansion was a key theme of Paddy Power Betfair’s (PPB) corporate update on Wednesday, with the FTSE100 firm outlining its mandate to maximise the FanDuel merger and develop as a household proposition for the US sports scene. Facing increased US competition, PPB detailed that it won’t disregard the fantasy sports element of FanDuel’s offering, as the vertical enhances the …

Last month, the Law Commission of India (LCI) found that arguments in favour of relaxing the country’s gambling ban far outweigh those highlighting its immorality. As things stand, gambling in India is heavily restricted except for selective categories such as lotteries and horse racing. However, the LCI’s 267th report recommended the full legalisation of regulated betting and gambling activities, albeit …

FTSE100 betting group Paddy Power Betfair Plc (PPB) has readjusted its full-year 2018 underlying EBITDA to be between £460 – 480 million range, detailing that its momentum will be impacted by the introduction of ‘new taxes in Australia and costs incurred by its acquisition of US fantasy sports operator FanDuel’. Despite the cost adjustments, PPB governance declares positive interim H1 …

Last month the Responsible Gambling Strategy Board (RGSB) published a report that aimed to gauge a greater understanding of the full range of harms gambling can have on society. In collaboration with the Gambling Commission and GambleAware, the report examined how the social cost of gambling-related harms can be measured and better understood. SBC caught up with the report’s lead …

One of the most exciting young entrepreneurs in the UK will be speaking exclusively at this year’s AffiliateFEST about influencer marketing and how it is impacting affiliate brands. Influencer CEO Ben Jeffries is just one of many speakers lined up for the fourth edition of the Affiliate Insider organised event, which is being held at Hilton Olympia on Wednesday 19 …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. US: post PASPA positioning – first mover advantage? It has been a very busy week of deal-making, launches and planning in the US, as well as the Q2 reporting season. The biggest …

This July, BetBright released its real-time recommendations component ‘BetFeed’, seeking to develop a ‘no constraints’ approach to its customer interaction with its in-house developed betting platform. SBC speaks to Brian Mahon BetBright’s Head of Product Development, on delivering ‘BetFeed’, as a data-led social enhancement, replicating the engagement functions utilised by tech giants NetFlix and Spotify… ________________ SBC: Hi Brian, can …

Betting on Sports Week will present no fewer than 250 thought leaders, innovators and decision makers gathered from the sports betting, esports, casino, affiliates, media and sports sectors. The speakers will all play an integral role in making this year’s Betting on Sports conference the biggest and best on record, with the event taking place from 18-21 September at London’s …