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The English Premier League has sold the majority of its TV matchday broadcast rights for the period spanning 2019-2022. Updating stakeholders, Premier League governance details that it has sold two live broadcast packages to Sky Sports and BT Sport for a total sum of £4.46 billion. The Premier League still has two packages with a combined 40 matchday broadcasts remaining …

It’s important to remember when looking at esports as a whole that it’s just an umbrella term. Under the sports term there’s cricket, rugby, football and a plethora of other disciplines and each will have unique and independent betting markets. The same applies, too, for esports. Dota 2, Counter-Strike: Global Offensive and League of Legends are the three biggest titles …

Intertops and Optibet (Lifland Affiliates) have signed up to sponsor the Affiliate Insider Bootcamp (AIB) at this year’s Betting on Football conference (20-23 March). Held on the first full day of #bofcon2018 (Wednesday 21 March), the AIB is the first unique affiliate bootcamp from Affiliate Insider, the new affiliate news, training and events focused business launched by Lee-Ann Johnstone. Intertops …

Sports betting within the USA is an issue that has been long debated, and will continue to be done so until the culmination of the ongoing Christie v NCAA case, and most likely well beyond. It was no surprise to see it debated in varying degrees at last weeks ICE London, with Dan Wallach, shareholder at Becker and Poliakoff, getting …

International online gaming brand Bodog recently signed to be a master sponsor of the Copa do Brasil in a seven figure dollar deal. The competition is the most significant club competition in the region – similar to the FA Cup in the UK. Bodog already has a long history of major sponsorships in Europe with English Premier League clubs like …

Marketing agency Digital Fuel will mark this year’s London Affiliate Conference (LAC) by launching a new GDPR compliant acquisition platform for the online gambling sector. Ahead of the conference, the company’s founder and CEO Toby Oddy spoke to SBC News about the importance of attending high profile trade shows, how the increased regulatory responsibilities have shaped the market, and what …

Speaking at ICE 2018, Sky Betting & Gaming (SB&G) Chief Executive Richard Flint has urged stakeholders to create a ‘sustainable industry which can be trusted by regulators, politicians, and above all, by our customers’. As an industry executive, Flint has been one of the more vocal leaders at expressing concerns relating to social responsibility. In his address, Flint tells ICE …

Sports betting solutions provider SBTech has released Pulse, an innovation in live betting that aims to completely revolutionise the sector. The new innovation was formed on principles of gamification and has intentions to produce an entirely new in-play experience, working towards greater levels of engagement and brand loyalty across the global SBTech operator network.    Pulse puts the player at the …

Opening the ‘Playtech Academy’ at ICE 2018, Group Chief Executive Mor Weizer details that company leadership is unfazed by the radically changing regulatory landscape impacting all industry stakeholders. Leading Playtech Plc since 2007, Weizer states that his firm’s services and operations have helped tier1 clients overcome all previous regulatory challenges, 2018 is therefore no new phenomenon for the FTSE technology supplier. …