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This Summer’s World Cup in Russia will provide an unrivalled opportunity for sportsbooks to attract new customers, therefore for both established and growing operators fully capitalising on the event is vital.   As an operator that takes immense pride in its high quality sportsbook offering, giving high limits and not restricting successful bettors. Pinnacle’s Content & Social Media Manager Benjamin Cronin detailed to …

FTSE bookmaker William Hill Plc has lit-up the Australian gambling market, by confirming that it has entered ‘in-depth discussions’ with Crown Resorts to acquire its controlling 62% stake in online betting subsidiary Crownbet. The cumbersome merger of Tabcorp-Tatts has dominated the Australian betting industry’s agenda and context in 2017, however, seeking to expand its international assets William Hill may have …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition breaks down the financial results of Manchester United, and looks at why the amount of football broadcast on television will almost certainly increase. ____________________ Record revenue and record costs in latest Manchester United financial results  Announcing …

Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve. With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with …

Tech startup tappit specialises in cashless experiences. It provides cashless payment technologies for events and entertainment venues, enabling users to store funds on wristbands or branded cards and venues to work cash-free. The solution uses radio-frequency identification (RFID) technology and can be used for one-off events or permanent installations. We caught up with tappit Chief Marketing Officer Paul Winslow, to …

Scott Longley details industry charity GambleAware’s bizarre criticism of Sky Bet’s English Football League (EFL) sponsorship extension, in which the online betting firm has placed consumer responsibility and safety at the heart of its marketing initiatives.    _______________ Sky Bet might be forgiven a measure of bemusement after the company found itself under attack from the problem gambling charity Gamble …

The UK betting industry breathes a sigh of relief, as Chancellor of the Exchequer Philip Hammond has detailed no industry tax hike for the governments annual budget. Prior to yesterday’s budget presentation, a number of industry stakeholders had outlined concerns regarding further taxes being demanded from the UK betting sector. At Lunchtime, Hammond would present Commons a budget ‘designed to …

Following a year of growth, SBC catches up with Tom Mitchell, B2B Director of London-based tech firm RISQ. Bringing new insurance/risk products to market, RISQ’s commercial team has  announced a number of new Tier1 partnerships. SBC gets the full lowdown from Mitchell… ______________________ SBC: Can you begin by introducing RISQ as a company and describing what it is you do? Tom …

As the dust settles on a dramatic qualifying campaign, betting operators are left assessing how to maximise Russia 2018, even if that means promoting the tournament to nation that fell at the first hurdle and failed to qualify for football’s showpiece event. As CEO of Digitain, the B2B power behind Armenian betting operator TotoGaming, Suren Khachatryan underlined that although everyone …

Diversity in consumer market selections is impacting the retail betting experience. John Pettit, MD for UK, Ireland, Asia and Australia at Playtech BGT Sports states that self-service betting terminals (SSBTs) content is now more important than ever before… ________________ The retail betting sector has faced several challenges in recent years, with the digital revolution requiring operators to change strategy and …