Earlier this month, Sportradar launched ad:s, the firm’s full-service marketing offer for sports betting operators. We caught up with Felix Geyr, Managing Director of Sports Media at Sportradar, for his take on the new service, how it can help operators increase their customer numbers, and why its customisable combination of automated and non-automated data-driven marketing components makes it a truly …
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Children’s exposure to betting ads lowest for 10 years
Children saw nearly 40% fewer gambling ads in 2017 than they did in 2013 according to the latest report from the Advertising Standards Authority (ASA). The report found that children on average see 2.8 adverts for gambling products a week. The report also found that the levels of children’s exposure to sports-related gambling ads in 2017 were on average of …
Read More »Peter Woodfine: Vermantia – Why Data & Pictures present a 2019 battlefield
The provision of data and pictures to both retail and online racing betting operators has become one of the most important battlefields in the industry in recent years. As suppliers prepare to descend on London’s ExCeL conference centre to showcase their wares, SBC News caught up with Peter Woodfine, Business Development Director of leading distributor Vermantia, to find out what’s …
Read More »Industry taken to task over use of ‘gagging orders’ in settlements
The Gambling Commission has warned the gambling industry that the indiscriminate use of non-disclosure agreements (NDAs) in settlements with customers over problem gambling issues will not be tolerated. Last year, stories broke in the national media about some major bookmakers adding ‘gagging orders’ to deals with their customers preventing them from going to the Commission with a complaint against any …
Read More »gbet’s dos and don’ts for ICE 2019
The ICE exhibition can be a daunting place for even the most battle hardened of industry conference-goers. So, how do you go about best managing your time and getting the most out of the annual industry pilgrimage to the ExCeL? As this year’s ICE moves into focus, we caught up with Conall McSorley, Business Development Director for gbet – a …
Read More »Ebbe Groes, EveryMatrix: Providing operators with an unprecedented freedom to innovate
SBC News caught up with EveryMatrix CEO Ebbe Groes, who shared his excitement over the company’s new sports betting offering, including the OddsMatrix Aggregator and the “time-tested” OddsMatrix Sports Data Feeds. This also includes a set of new sportsbook additions for EveryMatrix to ‘pitch’ in 2019 – starting at next week’s ICE exhibition – such as a Web API that …
Read More »Eilers & Krejcik confirmed as Supporting Partner for Betting on Sports America
Eilers & Krejcik, a boutique research firm focused on servicing the gaming equipment, sports, and interactive gaming sectors within the global gaming industry, has been named as a Supporting Partner for this year’s Betting on Sports America conference and exhibition. Organised by SBC Events, the event taking place at Meadowlands Exposition Center in New Jersey from 23-25 April is expected …
Read More »iovation: Stopping fraud without degrading the experience for your ‘good’ players
As a provider of online fraud prevention and authentication solutions to eight of the top 10 gambling platform providers worldwide, iovation is well placed to combat the growth of fraud and abuse reports across the industry. SBC News caught up with Angie White, the firm’s Product Marketing Manager, to discuss the key findings from its ‘2019 Gambling Industry Report’ and …
Read More »Paul Fox – Smart Inter Milan plays open new Asian horizons for LeTou
Paul Fox, Chief Executive of Asian focused online gambling operator LeTou has proclaimed a positive and progressive first six months for the betting brand’s key partnership with Serie A football team Internazionale Milan. Back in August 2018, Philippines based LeTou extended its European football sponsorship portfolio becoming the ‘Official Asia Gaming Partner’ of the Nerazzurri, securing its biggest sports partnership …
Read More »Winning Post – Regulation… Are We Bettor Balanced?
Publishing its latest industry opinion, strategic consultancy Regulus Partners details that sector leadership needs to carefully balance the right narrative/debate on tackling the delicate and complex matter of problem gambling… __________________ The hair shirt is this season’s must-have fashion item for the well-dressed gambling executive, and this week was the turn of the GVC executive team to adopt sackcloth and …
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