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Last month the Responsible Gambling Strategy Board (RGSB) published a report that aimed to gauge a greater understanding of the full range of harms gambling can have on society. In collaboration with the Gambling Commission and GambleAware, the report examined how the social cost of gambling-related harms can be measured and better understood. SBC caught up with the report’s lead …

One of the most exciting young entrepreneurs in the UK will be speaking exclusively at this year’s AffiliateFEST about influencer marketing and how it is impacting affiliate brands. Influencer CEO Ben Jeffries is just one of many speakers lined up for the fourth edition of the Affiliate Insider organised event, which is being held at Hilton Olympia on Wednesday 19 …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. US: post PASPA positioning – first mover advantage? It has been a very busy week of deal-making, launches and planning in the US, as well as the Q2 reporting season. The biggest …

This July, BetBright released its real-time recommendations component ‘BetFeed’, seeking to develop a ‘no constraints’ approach to its customer interaction with its in-house developed betting platform. SBC speaks to Brian Mahon BetBright’s Head of Product Development, on delivering ‘BetFeed’, as a data-led social enhancement, replicating the engagement functions utilised by tech giants NetFlix and Spotify… ________________ SBC: Hi Brian, can …

Betting on Sports Week will present no fewer than 250 thought leaders, innovators and decision makers gathered from the sports betting, esports, casino, affiliates, media and sports sectors. The speakers will all play an integral role in making this year’s Betting on Sports conference the biggest and best on record, with the event taking place from 18-21 September at London’s …

Social pools betting network i-pools recently launched the UK’s first real-money Daily Fantasy Racing games, with the aim of offering punters an alternative to fixed-odds markets and totaliser betting. SBC caught up with i-pools Founder Tristan McDonald to find out more.   SBC: Hi Tristan! Firstly can you begin by introducing the concept of Daily Fantasy Racing pools and what it …

FTSE bookmaker William Hill will settle exceptional charges and adjustments of £916 million, including a ‘£882 million non-cash impairment’ for its Retail division, as governance adjusts to the UK government’s Triennial Judgement reducing wagers on FOBTs machines to £2. Publishing its half-year 2018 results (26 weeks ending 27 June), William Hill governance has pre-booked corporate losses of £916 million, which …

British retail bookmaker Star Sports recently launched its first online sports betting site, enlisting the help of London-based platform provider Two-Up Digital to do so. SBC caught up with Two-Up CEO Robbie Morris to find out more about the partnership. SBC: As a developer, how testing/difficult has it been to launch legacy racing bookmaker Star Sports digital proposition? How does …

The new Scottish Premiership season kicks off on Saturday, with the league seemingly rejuvenated by the Hollywood appointment of Steven Gerrard as Rangers manager. Whether or not a serious title challenge can be mounted by the Ibrox club, a figure of Gerrard’s stature is a welcome addition to Scottish football, particularly in the wake of the hyperbole surrounding Adam Rooney’s transfer …

Last year, Stoke-based bookmaker bet365 dominated the annual SBC Awards, walking away with three gongs – Football Bookmaker of the Year, Mobile Bookmaker of the Year and for the fourth year running, Bookmaker of the Year. SBC asked bet365 marketing team how the firm continues to excel… ___________________ SBC: You scooped three awards at last year’s SBC Awards, including the much …