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In-play has enjoyed a tremendous surge in popularity since introduction, and now encapsulates such a huge chunk of many revenue streams. As in-play grows, however, so does the need for personalised, relevant real-time player engagement, which can be so instrumental with regards to those all important retention figures. This is one such area OtherLevels are to address as part of …

With the unveiling of its new sportsbook, VSODDS.BET has underlined its ambition to place a greater focus on betting traders, offering only pre-match, fixed odds to players in core markets around the world. The company’s founder, Dalius Dabashinskas detailed to SBC the strategy for putting these ambitious plans in place by appealing to a more considered sportsbook bettor. SBC: Could …

With legal sports betting having gone from being a possibility to hard and fast reality in the US, this year’s Betting on Sports Conference (18-21 September) has a vast amount of ground to cover as it explores how the nascent market will take shape in the next few, crucial months. To that end, organiser SBC Events has gathered a who’s …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Problem Gambling Rate Declines – That’s Good, Right? Good things it appears, do come to those who wait. GB Gambling Commission executives have made much in recent times of the need …

Last I checked, signs of impending apocalypse have yet to include high street bookmakers’ signs flapping in the wind. However, if you were to listen to many on the retail high street, the four horsemen are bearing down on retail operators – and at least one of them is riding a FOBT, writes Richard Thorp, Business Development Director for FSB. First, …

With a population of 1.3 billion and a GDP of $2.4 trillion (dwarfing that of Brazil, Canada and Russia amongst others), describing India as an ‘emerging market’ is something of an understatement. As things stand, gambling in the vast South Asian nation is heavily restricted, other than selective categories such as lotteries and horse racing. The model is similar to …

After a frantic start to the club season, we head into an international break for the inaugural round of fixtures from the much-maligned UEFA Nations League. This edition of On The Ball looks at potential rule changes to the Premier League, as well as some significant progression to La Liga’s US expansion. Catalan Derby in Miami? After protests from both …

In some respects, the time has flown by, while other elements of the journey have moved at a snail’s pace. That’s the view of Aly Lalani, Head of Marketing at BetRegal.com, as he reflects on an eventful, yet ultimately rewarding, first year for the new sports betting brand. As I sit here at the beginning of September typing this, I realize …