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With the management buyout (MBO) of OpenBet completed, Chief Executive Officer Jordan Levin reaffirms his confidence in the group’s future direction and prospects.
In this interview, Levin discusses why the deal is expected to position the group to achieve its future ambitions, while also addressing geographical opportunities, with Brazil unsurprisingly shining bright as OpenBet seeks to continue differentiating itself from the competition and deliver additional wins for its clientele.
Strategic buyout boosts ambitions
This week, OpenBet announced the completion of its sale by Endeavor through a management buyout (MBO), backed by executives including renowned sports and entertainment leader Ariel Emanuel and OpenBet CEO Jordan Levin.
The deal is set to accelerate OpenBet’s growth strategy, support global expansion and strengthen its position as a market leader. It’s a vision Levin sees clearly within reach. “This buyout reflects our confidence in OpenBet’s future. We’re excited to build on more than 25 years of strong foundations,” he says.
“We continue to execute against our ambitious global vision. With our premium products trusted by over 200 operators, including the industry’s top brands, we’re known for delivering safe, engaging betting entertainment at scale. We’ll continue to advance product innovation, harness world-class talent, and build on our momentum. We’re optimistic about what’s ahead.”
OpenBet distinguishes itself through industry-leading compliance and player protection, via its AI-driven Neccton technology. The 2023 acquisition of Neccton significantly strengthened OpenBet’s responsible gaming capabilities, helping operators worldwide meet evolving regulatory standards.
OpenBet is also a leading supplier to government-owned and state-sponsored sports betting operators, powering more than 20 World Lottery Association (WLA) members globally, including OPAP, BCLC, Singapore Pools, Danske Spil, and Loto Québec, among others. Its WLA Gold Contributor status reflects its commitment to the highest standards of integrity, responsible gaming, and operational excellence expected by this community.
“We’re in an exciting phase of growth and are laser-focused on product development, market expansion and advancing player protection,” Levin continues.
“In the year ahead, we’ll continue to focus on strengthening our position as a global leader in sports betting technology, content and services. We will continue to leverage our cutting-edge platforms, deep expertise and trusted partnerships. Ultimately, our goal is to deliver the best experience possible for our operators and their customers.”
Scalable innovation
OpenBet continues to invest in scalable, cloud-based technologies that enable operators to meet the specific demands of their markets. With a focus on modular, SaaS-style solutions, including the globally recognised SportCast BetBuilder, OpenBet offers a flexible platform that empowers operators to adapt to evolving player behaviors and stay ahead of industry trends.
This platform-led approach is complemented by the company’s expanding RegTech capabilities. Supporting this strategy is OpenBet Locator™, a proprietary geolocation solution that enables seamless geofence management, fraud prevention, and targeted player engagement. It’s a key part of OpenBet’s broader commitment to helping partners navigate the complexities of regulated markets with confidence.
Together with the AI-powered Neccton suite – which provides responsible gaming, AML, and behavioural monitoring tools – these technologies form a critical part of OpenBet’s broader commitment to enabling safe, compliant, and scalable operations in regulated markets.
This modular approach is a key differentiator for OpenBet. Through a product ecosystem designed to help partners unlock growth, OpenBet has laid the foundation to serve operators globally with confidence and agility – a strength that is particularly evident in its recent momentum across high-growth markets, including Brazil.
Brazil, Brazil, Brazil
In the first quarter of 2025, one Latin American country has been at the forefront of many minds in the betting industry.
OpenBet is very much at the forefront of Brazil’s regulated sports betting market. The company launched its end-to-end betting and gaming ecosystem with BandBet, a new brand licensed from Grupo Bandeirantes de Comunicação (“Band”).
It has also been selected by Grupo Silvio Santos to power its Todos Querem Jogar sportsbook and iGaming platform, with the operator citing OpenBet’s high standards of trust and compliance as a major factor in its partnership.
Levin attributes OpenBet’s success in Brazil to its modular technology, deep content offering, and extensive experience supporting newly regulated markets.
“We feel very strongly about Brazil, and we feel confident about our positioning as a business to serve what we believe are unique needs of Brazilian operators,” he commented. “Our modular platform gives them the tools they need to win, and our content breadth creates compelling experiences for players.”
As Brazil’s regulated market continues to evolve, OpenBet brings a wealth of experience in helping operators navigate complex transitions. This capability has been shaped by decades of work across both mature and emerging markets.
“Every newly regulated market goes through a reshaping phase, and Brazil will be no different,” Levin explains. “We’ve already seen some early challenges, but we also see great opportunities for operators who adapt quickly and stay focused on delivering great player experiences.”
With a proven track record in highly regulated environments, including long-standing partnerships in the UK and across Europe, OpenBet understands what it takes to support sustainable, long-term success. Its modular product design, regulatory expertise and collaborative approach make it a trusted partner for operators undergoing change.
“Our role is to help partners manage that evolution. Whether it’s in Brazil, Europe or elsewhere, we work closely with operators and regulators to ensure smooth, responsible transitions,” Levin adds.
RegTech and platform-led growth
Looking beyond Brazil, OpenBet is building on strong global momentum, underpinned by innovation, product diversification and a deep commitment to regulatory excellence.
“We plan to continue our growth globally and reach operators within our targeted markets around the world,” Levin says.
This growth is being driven by a combination of core platform strength and specialised RegTech solutions. OpenBet is seeing increased demand for its cloud-based Trading System, the globally recognised BetBuilder product from SportCast, and the OpenBet Locator™ solution, which helps operators meet regulatory requirements around geolocation, fraud prevention and player engagement.
Together with the AI-powered Neccton suite, these products reflect OpenBet’s broader focus on enabling operators to thrive in regulated environments – helping them stay compliant, scale efficiently and deliver safer player experiences.
Looking ahead
As Levin reflects on OpenBet’s trajectory, he credits the company’s success to a powerful mix of innovation, operational excellence, and the passion of its people.
“These are the qualities that set us apart and have powered OpenBet’s growth over the years,” he says. “They enable us to continue delivering trusted, innovative products for the world’s leading operators and brands.”
With growing momentum, a clear strategy, and a relentless focus on enabling customer success, OpenBet is ready to lead the next era of regulated betting and gaming.
