Better Collective A/S has announced that it will enter a ‘streamlining process’ to optimize its group performance following major acquisitions and changes in key market outlooks. The Stockholm-and-Copenhagen listed media group made this decision after leadership’s assessment of Q3 trading. Preliminary Q3 2024 results show Better Collective reporting unaudited revenues of €81m, combined with an EBITDA before special items of …
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Better Collective completes acquisition of Playmaker Capital
Better Collective has announced the completion today of its acquisition of Toronto-based sports media group Playmaker Capital. The brand owns and operates a number of sports media brands in the Americas. Simultaneously, Better Collective’s Board of Directors has “resolved to increase the company’s share capital with nominally EUR 17,554.29”. Accordingly, 1,755,429 new ordinary shares, each with a nominal value of …
Read More »AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest
SBC’s fortnightly Betting on Sports webinar series continues on Wednesday 21 August with ‘Reality 2019: Survival of the Fittest’, an in-depth look at the changing nature of player acquisition programmes, hosted by AffiliateINSIDER. The session will examine why a number of the industry’s player acquisition programmes are struggling to transition to the sector’s new marketing demands. As we approach the …
Read More »Better Collective strengthens Nordic muscle with PAOU Finland acquisition
Industry publisher Better Collective has moved to strengthen its position within the lucrative Nordic betting market confirming that it has acquired the assets of Finnish affiliate, Premium Administration OU (PAOU). Updating the market, Better Collective details that it has secured a ‘seven-figure’ deal to expand its coverage within Finland, which currently services its smallest presence for Nordic market activities. Better …
Read More »Better Collective goes for Goal in Poland
Super affiliate Better Collective is extending its presence in the regulated Polish market by picking up the assets of the popular Goal.pl Group, marking the eighth major acquisition achieved by the company in 2017. Better Collective says that this particular acquisition helps further its long term strategy of expanding its presence within regulated markets. The firm is particularly interested in …
Read More »Allez! Better Collective drastically expands French market presence acquiring Pull Media network
Leading industry affiliate marketing firm Better Collective continues its European expansion announcing this morning that it has acquired French digital media network Pull Media. The acquisition of Pull Media’s inventory significantly increases Better Collective’s presence within the regulated French online gambling market. Furthermore, Better Collective management has stated that it will use its new Pull Media assets to expand its …
Read More »How Trump defied the odds to reach the White House by SmartBets
As you may have heard by now, Donald Trump defied the odds to become the 45th President of the United States of America in the early hours of Tuesday morning. SmartBets tracked the Republican’s meteoric rise on election day. The customisable odds comparison site powered by bettingexpert.com has tracked every flicker of movement in the betting markets to illustrate exactly where the …
Read More »Better Collective adds Euro Predictor and BetNStream
Better Collective has added two new products – Euro Predictor and BetNStream – to its impressive Euro 2016 line-up designed to ensure punters don’t miss a match, tip or bet throughout this summer’s tournament. The free-to-play Euro Predictor, optimized for mobile and desktop, is already capturing fans’ imaginations as they compete for the €100,000 (£77,000) prize that will be awarded to the best predictors. …
Read More »Slot management is not a game of chance
Jelena Kuzmanov, product owner at Danish affiliate Better Collective, attended the recent Slot Academy in Holland on behalf of SBC News – and she found it an enlightening experience. When you walk into a slot parlour, you might think that one looks like any other – it’s just some slots, placed all over the room, not much philosophy around it. …
Read More »Roulettegeeks.com allows players to test their wheel strategy
Super affiliate Better Collective, the Danish operation behind the hugely popular bettingexpert.com tipping site, has launched a new content-rich website designed to appeal to the most enthusiastic roulette player. Roulettegeeks.com aims to become the authoritative source on the game and engage fans of the roulette wheel with regular updates and informative content. One of the most interesting features on the …
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