Leading industry affiliate marketing firm Better Collective continues its European expansion announcing this morning that it has acquired French digital media network Pull Media.
The acquisition of Pull Media’s inventory significantly increases Better Collective’s presence within the regulated French online gambling market. Furthermore, Better Collective management has stated that it will use its new Pull Media assets to expand its presence within Southern European territories.
Jesper Søgaard, Founder and CEO of Better Collective commented on the acquisition: “Better Collective is really excited to acquire Pull Media and we see it as a great fit for both companies. Pull Media showed some impressive growth in the last few years and now we are looking forward to drive it even further.
“We are certain that with the existing resources and synergies we will be able to effectively grow the whole of Better Collective’s network becoming one of the strongest players in the highly competitive affiliate market.”
Better Collective which has developed one of the industry’s biggest affiliate marketing networks, details that it has acquired +200 high-quality content-led portals operated by Pull Media.
This September Better Collective has expanded its industry affiliate and player acquisition services acquiring German language affiliate WebbPortal.com and leading UK casino review site CasinoLounge.co.uk.
Joining Better Collective operations John Samson, CEO of Pull Media commented on the sale “Following 7 years of steady growth internationally, Pull Media needed to go to the next level. With the help of Blueprint Partners we looked for consolidation partners and Better Collective came as the perfect fit for us, notably in terms of working synergies and company cultures. Our team is really excited to share best practices, tools and betting services within the new group.”