Partners

Flutter adds BetConstruct gaming offering to Betfair platform 

flutter

Flutter Entertainment has put pen to paper with BetConstruct for the integration of the latter’s gaming offerings to the Betfair International platform.  Thanks to the new partnership, Flutter – which has a presence in more than 20 regulated markets through its portfolio of brands such as Betfair – will be able to continue its strategy of supplying players with safer …

Read More »

BetConstruct builds up partner offering with player engagement tools

BetConstruct

BetConstruct has revealed its latest lineup of product offerings that cater to clients’ player engagement operation efficiency needs. The first product on the agenda is the sportsbook and iframe solution Bet on League, featuring a plethora of wagering options and key statistics analytical capabilities for operators looking to supply their customers with better betting decisions while expanding their profitability.  Next …

Read More »

Better Collective completes acquisition of Playmaker Capital

SBC News Better Collective completes acquisition of Playmaker Capital

Better Collective has announced the completion today of its acquisition of Toronto-based sports media group Playmaker Capital. The brand owns and operates a number of sports media brands in the Americas.  Simultaneously, Better Collective’s Board of Directors has “resolved to increase the company’s share capital with nominally EUR 17,554.29”. Accordingly, 1,755,429 new ordinary shares, each with a nominal value of …

Read More »

AFA signs with FeedConstruct to fuel European growth 

SBC News AFA signs with FeedConstruct to fuel European growth 

FeedConstruct has announced a new sponsorship agreement with the Argentine Football Association (AFA).  Through the partnership, AFA will look to expand commercially into Europe by using FeedConstruct as a Regional Sponsor.  Claudio Tapia, President of AFA, stated: “We are very happy to announce a new sponsorship agreement for the National Teams, with an important technology company like FeedConstruct.  “Several years …

Read More »

Sportradar unveils internal shifts to drive sustainability goals 

SBC News Sportradar unveils internal shifts to drive sustainability goals 

Sportradar Group AG has introduced the next set of changes to its internal structure as part of a strategic development plan. The goal is to build a business that is better suited to meet the needs of clients, partners, drive product innovation, and reach sustainability goals that allow for long-term growth, profitability and shareholder value.  A total of six business …

Read More »

Sportradar’s new FanID to help sports marketers stranded by third-party cookie restrictions

SBC News Sportradar’s new FanID to help sports marketers stranded by third-party cookie restrictions

Sportradar has announced the release of FanID – a solution that can be used to navigate the global third-party cookie restrictions rolling out in 2024. FanID is an end-to-end, first-party marketing solution that leverages Sportradar’s in-house marketing activation technology to help rights holders and brands in the sports industry retain their comprehensive fan engagement abilities.  The tool comes as a …

Read More »

Sportradar extends safeguarding duties against match-fixing with AFC renewal

SBC News Sportradar extends safeguarding duties against match-fixing with AFC renewal

Switzerland-based data provider Sportradar has announced an extension to its sports integrity partnership with the Asian Football Confederation (AFC).  Sportradar will continue to supply the AFC with integrity services, such as bet monitoring, for at least until 2027, taking the partnership which was first conceived in 2013 to 14 years in total.  AFC President, Shaikh Salman, said: “For the past …

Read More »

BetConstruct launches affiliate service to ‘cover every aspect’ of igaming business

SBC News BetConstruct launches affiliate service to ‘cover every aspect’ of igaming business

BetConstruct has introduced an Affiliate Programme Management service for all its current and future partners to help them with affiliate marketing and management. As affiliate marketing continues to gain popularity within the igaming industry, BetConstruct aims to meet these market demands.  The company has explained how the service aims to provide such businesses with a complete list of tools and …

Read More »

A question of trust: EveryMatrix on why ‘every detail counts’ for lottery sportsbooks

A question of trust: EveryMatrix on why ‘every detail counts’ for lottery sportsbooks

Interest in sports betting from national lottery operators has remained consistent in recent years, with such companies across Europe and further afield maintaining sportsbook offerings and in turn requiring extensive support from the sector. EveryMatrix has been at the forefront of this convergence between lotteries and sports betting, particularly in Europe, where it has provided its solutions to several World …

Read More »

Sportradar strengthens cricket betting offering with CPL addition

SBC News Sportradar strengthens cricket betting offering with CPL addition

The Caribbean Premier League (CPL) has become the latest governing body to partner with Sportradar, in a deal covering betting data rights and integrity.  NYSE sportstech group Sportradar has been named official data partner, official betting streaming partner and official integrity partner of the Hero CPL, Massy Women’s CPL and the SKYEXCH 6IXTY, under the terms of the contract.  The …

Read More »