Partners

Matchroom Sport agrees multi-year ITV broadcast deal

Matchroom Sport has secured a deal with ITV, which will see some of darts and snooker’s flagship events broadcast on the free-to-air terrestrial network. Some of the flagship events from darts and snooker will be broadcast on free-to-air terrestrial network television, following a deal between Matchroom Sport and ITV.  The contract, that was also signed by the Professional Darts Corporation …

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Betano strikes first commercial sponsorship with Atletico Mineiro

The Betano logo on a mobile device

Brazilian football team Club Atletico Mineiro has selected Betano as its new main sponsor, marking the online sports betting platform’s first commercial deal with a sports club. Last night, Betano made its debut as Atletico Mineiro’s shirt sponsor as the Série A side took on Bragantino in the Brazilian Championship. However, the top tier Brazilian club’s former primary sponsor BMG …

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BetMakers ventures into Jamaican horse racing market

Australia-based BetMakers Technology Group has signed a new partnership with Prime Sports Jamaica (PSJ) and Supreme Ventures Racing and Entertainment (SVREL) – two subsidiaries of Supreme Ventures. Through its BetMakers DNA (BDNA) and Managed Training Services (MTS) divisions, BetMaker has sealed the rights to manage fixed odds wagering for all fixed bets placed on Jamaican and international horse race meetings …

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BBIN extends reach to Europe through Atletico Madrid deal

Atletico Madrid

BBIN has become the ‘Official iGaming Supplier Partner’ for Atletico Madrid in Asia, as part of a new agreement with the La Liga giants. The two parties will use their image to symbolise ‘that their passion and spirit is building a bridge between Europe and Asia’, according to a statement released by the software supplier. 10-time La Liga winners Atletico …

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Kindred Group aligns with Middlesbrough FC in community initiative

Image of Middlesbrough FC's Riverside Stadium

Kindred Group has donated its shirt sponsorship of Middlesbrough FC to the MFC Foundation as part of a new agreement with the Championship club to strengthen its links with community initiatives. The online gambling operator, which owns sports betting and casino brands 32Red and Unibet, is one of Boro’s principal partners. The two parties currently promote safer gambling practices through …

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32Red’s Neil Banbury: A ban on gambling sponsorships could be fatal for sporting club initiatives

A ban on betting sponsorships would have a ‘huge impact’ on sporting organisations and important initiatives established by football clubs, 32Red’s Neil Banbury has warned. In an interview with Insider Sport ahead of the 2005 Gambling Act review, Banbury expressed his fears about how damaging prohibiting gambling companies from partnering with sports bodies and clubs could be. The operator recently …

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Premier League club joins forces with YGAM charity

The Young Gamers and Gamblers Education Trust (YGAM) charity has teamed up with Burnley Football Club in a bid to educate supporters about the risks of gambling, the Burnley Express reported. The pair aim to visit local Lancashire schools and take over PSHE lessons, with the help of the club’s foundation, Burnley FC in the Community. “The training provided by …

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SBC Digital Summit CIS: Football and sports betting ‘need’ one another

Football, which is arguably the ‘biggest sport in the world’, captures the attention of supporters and professional players across the globe. Fans who crave the sport often become more immersed via the route of betting and gambling.  The ever-changing industry is inevitably taking advantage of this spike in activity but with new, stricter regulations being fixed in place, what does …

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Professional cricketer Chris Wood unites with EPIC

Professional Hampshire CCC cricketer Chris Wood has today joined EPIC Risk Management in a new role as a Pro-Sport Facilitator. The 30-year-old, who has struggled with a betting addiction for 11 years, hopes to help others by sharing his ‘incredible story’ after linking up with the gambling-harm minimisation consultancy company. Wood made his professional debut in 2010 for Hampshire against …

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STATSCORE combines with Altenar for continued growth

Cash Out

Global sports data centre, STATSCORE has joined with sportsbook software Altenar in a deal to create ‘high-quality’ widgets for betting companies. The two companies have been ‘dynamically’ developing together and have finally combined forces to create the Livematch Pro widgets. “We are very excited about having the possibility to cooperate with STATSCORE,” said Domenico Mazzola (pictured), Altenar’s Commercial Director, about the …

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