Ladbrokes has become the title sponsor of the 2016 Rugby League Four Nations. Already a sponsor of the Challenge Cup and Super League, the deal will see Ladbrokes strengthen its presence in the UK and Australian markets, and extend its partnership with the sport into the international arena. Ladbrokes will get premium brand exposure from the seven matches featuring England, …
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Toby Oddy: Digital Fuel – Bringing effective Full Service!
Coming from a busy commercial period having signed new UK bookmaker Sun Bets as a client, Toby Oddy CEO and Founder of industry ‘full services’ marketing agency Digital Fuel, speaks to SBC about the changing marketing dynamics as stakeholders face tougher business conditions (increased competition, higher costs and new external factors). With industry marketing stakeholders now demanding greater operational independence …
Read More »BOS – Predicted growth for cricket and golf betting markets
George Oborne, Managing Director of India Bet, said that cricket has the potential to become a ‘growth sport for betting’, particularly given the huge turnover in the Indian Premier League (IPL) and other Twenty20 competitions, the way it lends itself to in-play betting and its status as a relative minor in the UK betting market. He was backed up by Todd …
Read More »Ladbrokes promotes Paul Cherry to Australia Chief Executive
Ladbrokes Plc governance has announced that Paul Cherry will replace Dean Shannon as new Chief Executive Officer of Ladbrokes Australia. Cherry will take over leadership in February 2017, as Shannon steps down having served as CEO of Ladbrokes Australia since its inception in 2013. In its leadership announcement, Ladbrokes governance declared that Shannon would be maintained as a corporate advisor …
Read More »Betfair Australia migrates to Northern Territory
Betfair Australia is set to migrate its business operations from Tasmania to the Northern Territory, following the state passing approved legislation and licensing provisions in April relating to services for online exchange wagering. The exchange operator, wholly owned by James Packer’s Crown Resorts, confirmed its decision to move to the Northern Territory last week, with the company reported to have …
Read More »James Packer relinquishes majority stake in Crown Resorts with AUS $450 million share sale
Australian leisure and gambling tycoon James Packer has sold approximately 4.8% equity in ASX-listed casino operator Crown Resorts (Crown) for a reported AUS $448 million (£257 million). The transaction was carried out by Packer’s investment vehicle Consolidated Press Holdings (CPH), who placed circa 35 million shares at AUS $12.80 apiece. The sell-off sees Packer relinquish his majority stake in Crown …
Read More »BOS Sponsor Profile – James Fleming – Emerchants
Emerchants are a leading provider of prepaid payment solutions, offering prepaid debit card programs which are specifically designed for the online betting and gaming industry. After enjoying success in Australia with Bet365, Ladbrokes, William Hill, Sportsbet and CrownBet, they will be in market with major European partners starting in Q4 2016. Emerchants are keen to introduce its solution, and the …
Read More »Victoria to get tough on Gambling advertisement
The Victoria (Australia) state government has begun consultations on potential restrictions to gambling services advertising. Multiple Australian news sources have reported this weekend that state governance is reviewing plans to ban gambling advertisements being published within public transport services and near schools. State Gaming Minister Marlene Kairouz who is reviewing advertising standards proposals, commented that Victoria’s community was concerned with …
Read More »TopBetta raises $2.6 million for aggressive growth plans
Australia ASX-listed racing and fantasy sports operator TopBetta has confirmed that it has raised AUS $2.6 million (£1.5 million) through a share placement funded by a group of ‘sophisticated and institutional’ investors. Placing 14.5 million shares at AUS $0.18, TopBetta governance will use the funds to implement an ‘aggressive growth’ strategy targeting customers during the key period of Spring Carnival …
Read More »Ladbrokes Australia is ‘Up for the Challenge’ with Saatchi & Saatchi
Ahead of busy period for Australian sports with the AFL and NRL Finals commencing in September, Ladbrokes Australia has announced the launch of its new nationwide marketing campaign ‘Up for the Challenge’. ‘Up for the Challenge’, is the first marketing campaign delivered by Saatchi & Saatchi, who were appointed Ladbrokes Australia’s lead creative agency in May following an account pitch …
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