SBC News Voice of the Sports Betting Industry
The award-winning daily fantasy sports platform,DraftDay Gaming Group, Inc., has announced the launch of Draftstars, a daily fantasy sports site aimed at the Australian market.
Draftstars is a joint venture between CrownBet and Fox Sports Australia. Based in Melbourne, it now offers Australia’s biggest fantasy sports prize pools. Draftstars has also become an official partner of the Australian Football League (AFL), with exclusive access to match content not available to any other operator.
Draftstars is built on the DraftDay™ platform developed and supplied by DraftDay Gaming Group, Inc. The exclusive partnership between DraftDay Gaming Group, Inc. and Draftstars in Australia is the first of many international opportunities that DraftDay has in development.
Rich Roberts, DraftDay CEO said: “DraftDay is excited to be partnering with Draftstars to launch the defining daily fantasy sports website in Australia. DraftDay’s award-winning platform and B2B expertise will provide Draftstars with a market-leading daily fantasy sports technology platform, incorporating essential consumer-protection tools to enhance the player experience and increase brand loyalty.”
The operator has kicked off with the AFL and other local and global sports, including the National Rugby League (NRL) and NBA, will be added in the coming months.
Draftstars Chief Executive Officer, Matt Sanders, said, “As Australians, we love our sport, we love to compete and we love to test our knowledge of sports against our mates.”
He added: “Anyone who lives and breathes AFL will love Draftstars for the exciting and engaging digital sporting experience our platform will deliver. Draftstars, built on the DraftDay™ platform, is a game-changing product, which offers Draftstars players a range of contests to suit everyone, from the sports fanatic to the beginner.”
