Oceania

William Hill launches first Australia TV campaign

Following the re-brand of the acquired Sportingbet.com.au to ‘William Hill Australia’, William Hill management announced the launch of its inaugural Australian TV campaign ‘it’s your call’. The TV advert debuted on Monday, and will be supported by further multi-channel campaigns promoting William Hill Australia. William Hill has pledged to spend a £5 million on Australian marketing activities in 2015. The …

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Andy MacKenzie – Spreadex – Spread betting trends on the Cricket World Cup

Andy MacKenzie, Marketing Communications Manager for sports and financial betting company Spreadex – the only bookmaker to offer fixed odds and spread betting from one account, takes a look at some of the trends that the spread firm has encountered during the Cricket World Cup. There have been thrills and spills galore so far at the Cricket World Cup with …

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Queensland government sets up greyhound racing cruelty investigation

Following the revelations of animal cruelty and betting corruption by a ABC News TV expose, the Queensland government has established an independent investigation into greyhound racing. The news of the investigation follows the suspension of 28 greyhounds by New South Wales Racing (NSW Racing), after ABC News revealed that their trainers had used live animals as bait to ‘blood’ (gain …

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William Hill pushes Sportingbet Australia rebrand

Targeting further expansion in the Australian online sports betting market, William Hill is set to rebrand its Sportingbet Australia business (sportingbet.com.au) to WilliamHill.com.au this week. Existing Sportingbet clients will be migrated to the global betting giant’s new local website, WilliamHill.com.au. New clients will also be able to sign-up through the site. William Hill acquired the Sportingbet Australia business, which included Centrebet, …

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Sportsbet wins ‘Operator of the Year’ at EGR Australia Awards

Paddy Power owned Australian betting operator Sportsbet.com.au won ‘Operator of the Year’ at the eGaming Review Australia Awards, held at the Sydney Shangri-La Hotel. Sportsbet.com.au beat competition from Australian focused betting operators TAB and Tom Waterhouse (William Hill) and international operator Betfair to claim the ‘Operator of the Year’ title. The Paddy Power Australian sports betting subsidiary also took home …

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Improved CRM helps Tatts Group hit targets as operator prepares for UBET launch

Australian gambling operator Tatts Group posts an H1 2014 (period ending 31 December 2014) net revenue increase of 14.6% to AUS $139.8 million (£70 million) as group revenues rose a modest 1.2% to AUS $1.51 billion. Tatts Group management stated that its online gambling division had driven H1 2014 improved performance, as the operator recorded 24.8% of wagering revenue generated …

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Favourit experiences rapid growth in UK market for social sportsbook

Favourit, the socially designed sportsbook which recently launched with technology partner EveryMatrix is experiencing rapid growth since its launch in November 2014. Outperforming internal expectations and targets, the team is now actively working on assessing new product and market opportunities. Working as an API technology partner with EveryMatrix, Favourit’s “social” user experience gives punters greater insight and interaction with unique …

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Tatts Group CEO Robbie Cooke slams Australian greyhound industry

Robbie Cooke CEO of Australian sports betting and gambling operator Tatts Group has slammed Australian greyhound racing operations, stating that Tatts Group may be forced to withdraw advertising if shocking allegations of cheating and animal cruelty are true. A TV Exposé by ABC News showed shocking images of animal cruelty by individual greyhound trainers, who used animals such as piglets, …

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‘Courtsiders’ evicted from Cricket World Cup

ICC Cricket officials have banned a group of men from attending 2015 One Day Cricket World Cup matches (Australia/New Zealand) after they were suspected of being involved in illicit betting, undertaking a practice known as ‘courtsiding’. Courtsiding involves people at a game relaying information via smartphones or mobile communications devices to betting syndicates to take advantage of broadcasting time delays. The practice …

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Criticism for Sportsbet’s ‘Fifty Shades of Greyhound’

Australian bookmaker Sportsbet has produced its own take on the Fifty Shades of Grey phenomenon producing a two-minute teaser for ‘Fifty Shades of Greyhound’. The campaign recreates the film’s trailer with a tale of a woman’s love for her greyhound in a series of risqué, compromising; and just plain weird scenarios involving peanut butter and some bondage-style dog leads. Sportsbet.com.au’s …

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