Oceania

Scott Longley looks at the future of the in-play betting in Australia and finds that it might not have one after this summer’s General Election. If there is a song which occasionally typifies the relationship betting and gambling companies have with regulators and governments when they end up pushing the boundaries of what is acceptable according to the limits of …

Australian marketing news sources have reported that Tabcorp has called out for a review of its media planning and buying account as the operator looks to restructure its marketing division. Tabcorp will review its partnership with long-term incumbent OMD Australia, who have acted as its media planning lead for the past twenty years. It is understood that Tabcorp management carried …

Paddy Power Betfair Australian online betting subsidiary Sportsbet (Sportsbet.com.au) has confirmed that it has renewed its biggest sponsorship partnership with the National Rugby League (NRL). Confirming the renewal, Sportsbet declared that it had extended its sponsorship until 2020 at a value of more than AUS $60 million (£30 million). Australian marketing news sources revealed that the operator had beaten an …

This summer’s Euro 2016 Championships has seen a glut of new sportsbook announcements, but few are as intriguing as the plans between The Sun newspaper and Australian operator Tabcorp to launch Sun Bets. The UK market is no stranger to attempts by octogenarian media mogul Rupert Murdoch to leverage the pre-eminent position of his business interests in the UK media …

Australian gambling and leisure tycoon James Packer has sold an $800 million (£550 million) stake in joint venture Melco Crown Entertainment (MCE). Business news sources report that Packer and his advisors are seeking to limit Crown Resorts’ exposure in the declining Macau casino market. As part of a more conservative strategy Crown Resorts will focus its growth on Australian casino …

Tabcorp have announced an extension to its sponsorship agreement with the Australian Trainers Association (ATA). It is an upgrade on the partnership which first came to fruition in 2014. The new agreement will see Tabcorp partner with the ATA, the official representative organisation for the country’s horse trainers, on a number of new raceday initiatives in 2016 including supporting the TAB/ATA Celebrate Women Trainers Handicap …

Unfavourable sporting results have impacted Australian gambling operator Tabcorp’s nine-month corporate update (period ending 31 March). Issuing a market release, Tabcorp governance detailed that the company had seen revenue growth in all its core divisions; ‘Wagering & Media’ ‘Gaming Services’ and ‘Keno’, with the operator posting a 1% increase in revenues to AUS $1.4 billion. Higher customer engagement had seen Tabcorp …

Ladbrokes Australia has selected Saatchi & Saatchi to be its creative lead agency following a competitive pitch process. Australian marketing news sources report that Saatchi & Saatchi Australia won the multi-million AUD $ account beating a number of agencies shortlisted by the bookmaker, including Leo Burnett, M&C (Saatchi Group) and George Patterson Y&R. Saatchi & Saatchi will be tasked with …

ESSA have issued a response to the Australian review of illegal offshore wagering, citing the Interactive Gambling Act of 2001 and stating that Australia had enforced an inconsistent position on in-play (or live) betting. The following points from ESSA covered the inconsistency of this approach:  Australia has enforced an inconsistent position on in-play (or live) betting. The Interactive Gambling Act …