New York-based sports data and affiliate marketing group QL Gaming Group (QLGG) has acquired sports forecasting specialist Accuscore.
The acquisition follows QLGG securing a further $1.1 million in venture funding, which sees it accelerate the development of its sports betting analytics platform, with Accuscore provisions providing vital components.
In its acquisition notes, QLGG detailed that Accuscore services will help expand the capacity of its ‘BetQL’ platform, which seeks to become the market-leading wagering insights provider for casual punters.
Having raised a total of $8.3 million in venture funding to date, QLGG is backed by a number of high-profile betting and sports figureheads including former William Hill Chief Executive Ralph Topping and former NBA commissioner John Kosner.
“Our thesis is betting properties with the best data and analytics will win, and our acquisition of Accuscore vastly increases our IP, grows our marketplace position and puts us in a very strong place as the sports world returns to active play in the near future,” said Justin Park, QL Gaming CEO.
Operating since 2014, Accuscore is regarded as a leading sports forecasting software provider. The firm’s predictive modelling on sports is used by bookmakers and publishing clients including ESPN, Yahoo and CBS Sports.
Accuscore has further prominence having outperformed investment bank Goldman Sachs in predicting the results of the two previous FIFA World Cup tournaments.
“We are thrilled to join QL Gaming,” Accuscore CEO Tuomas Kanervala added. “Their expertise around customer-facing sports data products is unrivalled and will help both our B2C and B2B businesses. The latter will serve as the foundation for soon to be launched BetQL B2B that will help sportsbook operators and media companies acquire and retain bettors.”