Carousel Group has been given the green light to enter the US market after gaining licensing approval from the Colorado Division of Gaming.
The group is now planning to launch sportsbetting.com domain, which will be made available via desktop and mobile, as well as a dedicated app.
The betting service will be run on Carousel Group’s proprietary in-house platform in collaboration with Johnny Nolon’s Casino.
Sportsbetting.com will bring a ‘unique and powerful product to the market, which is in contrast to the approach many gambling companies have taken over the last two years since sports betting became legal in the US’.
Group CEO Daniel Graetzer said: “Despite the ongoing and tragic global crisis, we couldn’t be more confident and optimistic about the sports industry and we’re very excited to be bringing our flagship brand to the American market. While other entities have closed their doors and laid off employees, we’re hiring staff and expanding our operations into the United States.
“We have built our business upon a team with years of experience in the industry combined with our own technology, which gives us a huge advantage over the competition. It’s in our DNA to be innovative and with our own technology we will offer something fresh, exciting and very customer-oriented to the US betting community.”
This month, Carousel announced that it would be expanding its Madrid product development and engineering teams in preparation of further international launches.
David Minter, Managing Director of Johnny Nolon’s, added: “We are delighted to be partnering with such an emerging, dynamic and technologically driven company such as Carousel Group and are very excited about this partnership. Johnny Nolon’s Casino was the first casino to open for casino gambling in Cripple Creek on Oct 1, 1991 and we are looking forward to now finally being able to offer sports betting.”
Carousel Group added that it is currently in the process of expanding into other US states, to be announced soon. The company will be opening its offices in New Jersey and Colorado later this year.