North America

For the marketing teams at Canadian esports betting operator Rivalry, content creation and applying lessons from the video game industry are central to its interactions with its target audience of Gen Z and millennial bettors. Billy Levy, the firm’s EVP of Corporate Development, provided a detailed snapshot into what he and fellow panellists will be discussing at the SBC Summit …

Rivalry expects to achieve profitability by H1 2024 after recording another quarter of revenue growth in Q2 2023, momentum which the firm expects to stay consistent into next year. The Canada-based firm – active in the Ontario and Australian markets, with a focus on esports – reported group-wide revenue of CAN$8.5m to its TSX investors, up 60% on corresponding Q2 …

bet365 has made further announcements on its plans for Kentucky as pre-registration opens. The Stoke-based bookmaker made the decision to join DraftKings in aligning with state regulations and opening up its offering to anyone 18 and over. This is unlike Caesars and FanDuel, which announced plans to restrict online operations to 21+. “We are thrilled to welcome the great state …

The Professional Pickleball Association (PPA) Tour, through its partnership with Genius Sports, is now allowing sportsbooks to offer official data-powered markets and live video feeds. The London-founded sports technology company will provide data and live video feeds to all participating sportsbooks and other online vendors, allowing bettors to engage with events in the sport in real time. Sean Conroy, Executive …

SBC is excited to announce that the shortlist for the third edition of the SBC Awards Latinoamérica ceremony, part of SBC Summit Latinoamérica, has now been decided.  The shortlist features the best and brightest in the industry, set to honour the outstanding achievements of operators, affiliates and suppliers from all major industry verticals including payments, marketing, platform and data providers. …

To support plans for the launch of a new proprietary platform in the US, Kindred has signed a sports data supply agreement with EveryMatrix sportsbook division Oddsmatrix. OddsMatrix will provide the Unibet and 32Red operator with historical and current data covering ice hockey, basketball, tennis and football, providing a particular boost to Kindred’s proprietary modelling technology. An established group in …

Following a difficult trading period for Catena Media CEO, Michael Daly, remained optimistic in the group’s ability to reach an ‘achievable but challenging in goal’ in North America. Following a series of transformations, North America, particularly in the last year, has been the main cash cow for the Stockholm-listed media publisher. Yet, momentum was interrupted during Q2, with the firm’s trading …

Transatlantic business is at the forefront of Better Collective’s post-Q2 agenda as it continues to target a standing as ‘the leading digital sports media group’, CEO Jesper Søgaard reiterated to investors. Whilst Better Collective is seeking to maintain its standing in its found market of Europe, the growth opportunities of North and Latin American betting sectors are becoming too alluring …

Rivalry Corp has launched its esports same-game parlay product, allowing users to combine multiple bets within a single esports match for a higher potential payout.  The sports betting and media company has detailed that the new product feature – known as ‘Same Game Combos’ on Rivalry – is available for top League of Legends, Counter-Strike, and Dota 2 esports matches. …

Sportradar has been named the latest partner of US Soccer in the aim of enhancing the federation’s data and content. In detail, the long-term deal – covering both US and international markets – gives the sports technology company exclusive rights to collect, licence and distribute the sport’s official betting and media data. Meanwhile, Sportradar has also won the exclusive distribution …