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Latest News
Time to read: 2 min
OpenBet reveals ‘next level’ geolocation tool powered by AWS
May 1, 2024
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Latest News
Time to read: 2 min
White Hat hires Justin Psaila as CFO for new expansion phase
April 30, 2024
Mike Goode, kwiff CFO: An adaptable approach to meeting strategic challenges
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Europe
Time to read: 2 min
Sportradar tasks Craig Felenstein with leading financial strategy
April 25, 2024
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Latest News
Time to read: 2 min
Xpoint launches Trust Mode for optimal geo-security
April 24, 2024
SBC Leaders Magazine Issue 30
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About SBC
Time to read: 3 min
SBC Leaders Magazine: Lessons from FanDuel’s rise to the top
April 24, 2024
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Featured News
Time to read: 3 min
Entain opens 2024 trading with no home comforts
April 17, 2024
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Latest News
Time to read: 2 min
Flutter opens $1bn debt note offering
April 16, 2024
“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them,” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved into Covers' inception and its transformative journey into a pinnacle brand renowned for its premium sports wagering insights. Garven underscored the brand's unwavering commitment to adaptability in a dynamic landscape, spotlighting pivotal elements such as community immersion, responsible gambling advocacy, and cutting-edge multi-channel marketing strategies, bolstered by enduring partnerships with industry titans. Additionally, he shed light on the shifts within the US industry and offered insights into Canada's evolving market.
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Affiliate Leaders
Time to read: 11 min
Covering All Bases: Andrew Garven Discusses Covers' Expansion Amidst Industry Shifts
April 12, 2024
A compass pointing at integrity, which lays at the core of the Hard Rock Digital-IBIA deal.
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Latest News
Time to read: 2 min
Glitnor Group signed as IBIA integrity partner through its Ontario LCKY brand 
April 11, 2024
BetMakers welcomes betM transition to Apollo platform
BREAKING
Affiliate News
Time to read: 2 min
Gambling.com finalises acquisition of XLMedia assets 
April 5, 2024
Catena Media
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Affiliate News
Time to read: 2 min
Catena promotes Michael Gerrow to Group CFO
April 5, 2024
BREAKING
Affiliate Leaders
Time to read: 8 min
Betting Hero CEO Cassie Brickman on Streamlining the Customer Experience
April 5, 2024
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Latest News
Time to read: 3 min
Silver Lake takes OpenBet and IMG owner Endeavor private
April 4, 2024
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Featured News
Time to read: 3 min
Entain confirms imminent exit of Barry Gibson as Chairman
April 4, 2024
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Europe
Time to read: 2 min
Genius Sports to reorganise board following Apax departure
April 2, 2024
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Esports
Time to read: 2 min
SIS expands Genius Sports deal to bolster US esports reach 
April 2, 2024
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Latest News
Time to read: 2 min
888 sells US B2C assets to Hard Rock Digital
March 28, 2024
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Latest News
Time to read: 2 min
Soft2Bet nets Ontario accreditation for Tooniebet launch
March 28, 2024
Bet365 becomes first European operator to go live in Kentucky
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Latest News
Time to read: 2 min
SIS expands gaming product to third US state with bet365
March 26, 2024
Flutter sign
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Europe
Time to read: 4 min
Flutter counts $1.2bn loss completing its 2023 transformation 
March 26, 2024
Betmakers: Media
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Latest News
Time to read: 2 min
BetMakers seeks new CFO as Pullin resigns ahead of Punting Form deal
March 25, 2024
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Europe
Time to read: 3 min
“No bet builder? You’re going to struggle” - the future of a game changing product
March 22, 2024
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Affiliate News
Time to read: 3 min
Gambling.com clears 2023 high bar ahead of media expansion
March 21, 2024
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Featured Articles
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Europe
Time to read: min
Kaizen Gaming seeks Spain MD for Betano market launch
July 27, 2026
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Interviews
Time to read: min
Kresimir Spajic: Allwyn’s all-in on digital
July 20, 2026
Department for Culture Media and Sport DCMS, who will launch a consultation "soon" on unlicensed gambling sponsors
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UK
Time to read: min
Long time coming: DCMS starts consulting on illegal gambling in sports
July 15, 2026
The Rock of Gibraltar
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Featured News
Time to read: min
Gibraltar makes history with exclusive predictions market regulatory regime
July 13, 2026