SBC News Voice of the Sports Betting Industry
Altenar has secured its first customer in Georgia after penning a deal to provide its sportsbook to online operator Ambassadoribet.
As the Malta-based provider aims to display its versatility in working with partners on a global scale, the collaboration represents a significant move for Altenar as it takes its first steps into the region.
Giorgi Svanidze, Ambassadoribet CEO, said: “We are deliaghted to have integrated Altenar’s sportsbook in time for a busy summer of sport, including the Euros. Altenar’s sportsbook solution offers everything we need to grow our brand and we look forward to a long-term partnership.”
Ambassadoribet is currently building up its portfolio of land-based casinos as well as branching out into the igaming landscape with the launch of its online casino, Ambassadoribet.com.
The brand will now use Altenar’s omnichannel sportsbook solution both online and at its trio of land-based casinos.
“I am excited to announce the launch of our cutting-edge sportsbook in Georgia, in partnership with Ambassadoribet, a renowned resort and casino group,” added Alejandro Cazorla, Sales Manager at Altenar.
“This collaboration represents a considerable expansion of our footprint and underscores our commitment to providing top-tier sports betting experiences to new markets.
“With Ambassadoribet’s esteemed presence and our state-of-the-art platform, we are poised to offer Georgian sports enthusiasts unparalleled access to a wide range of betting opportunities. We look forward to a successful venture and to bringing the thrill of sports betting to Georgia.”
This month, Altenar has also partnered with esports betting provider DATA.BET to deliver advanced customisable esports solutions to globally licenced operators.
DATA.BET now provides the company with ‘fully-tailored’ odds and live score feeds from official sources on more than 30 esports disciplines and over 2,000 markets, as well as introducing advanced new features.
