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North America
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Europe
Time to read: 3 min
Entain to keep brand portfolio and core strengths following CAC review
May 21, 2024
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Affiliate News
Time to read: 8 min
James White on HotTake Sports' vibrant and inclusive ecosystem
May 17, 2024
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Latest News
Time to read: 2 min
IGT stable Q1 as focus turns to Everi merger
May 14, 2024
BetMakers welcomes betM transition to Apollo platform
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Latest News
Time to read: 2 min
Scientific Games and New York Lottery boost 50-year deal
May 14, 2024
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Featured News
Time to read: 4 min
Flutter Q1 growth dragged by costly Fox option liability 
May 14, 2024
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Latest News
Time to read: 3 min
IBIA initiates education campaign to curb match-fixing in Canada 
May 10, 2024
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Latest News
Time to read: 2 min
AGS agrees terms on $1bn sale to Brightstar Capital
May 9, 2024
Super Group leadership at the firm's NYSE debut
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Featured News
Time to read: 3 min
Super Group lauds 'outstanding Q1' as leadership demands full control of tech stack
May 8, 2024
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Featured News
Time to read: 3 min
Genius Sports ups FY2024 landing on strong Q1 commercial results
May 8, 2024
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Europe
Time to read: 2 min
Soft2Bet strengthens betting integrity following Ontario launch
May 8, 2024
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Latest News
Time to read: 2 min
SportsGrid and DRF partner to offer comprehensive US horse racing coverage
May 3, 2024
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Latest News
Time to read: 2 min
Kambi signs with Mohegan to strengthen Pennsylvania sportsbook presence
May 2, 2024
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Europe
Time to read: 3 min
SBC launches Player Protection Hub with new editor
May 2, 2024
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Latest News
Time to read: 2 min
OpenBet reveals ‘next level’ geolocation tool powered by AWS
May 1, 2024
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Latest News
Time to read: 2 min
White Hat hires Justin Psaila as CFO for new expansion phase
April 30, 2024
Mike Goode, kwiff CFO: An adaptable approach to meeting strategic challenges
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Europe
Time to read: 2 min
Sportradar tasks Craig Felenstein with leading financial strategy
April 25, 2024
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Latest News
Time to read: 2 min
Xpoint launches Trust Mode for optimal geo-security
April 24, 2024
SBC Leaders Magazine Issue 30
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About SBC
Time to read: 3 min
SBC Leaders Magazine: Lessons from FanDuel’s rise to the top
April 24, 2024
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Featured News
Time to read: 3 min
Entain opens 2024 trading with no home comforts
April 17, 2024
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Latest News
Time to read: 2 min
Flutter opens $1bn debt note offering
April 16, 2024
“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them,” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved into Covers' inception and its transformative journey into a pinnacle brand renowned for its premium sports wagering insights. Garven underscored the brand's unwavering commitment to adaptability in a dynamic landscape, spotlighting pivotal elements such as community immersion, responsible gambling advocacy, and cutting-edge multi-channel marketing strategies, bolstered by enduring partnerships with industry titans. Additionally, he shed light on the shifts within the US industry and offered insights into Canada's evolving market.
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Affiliate Leaders
Time to read: 11 min
Covering All Bases: Andrew Garven Discusses Covers' Expansion Amidst Industry Shifts
April 12, 2024
A compass pointing at integrity, which lays at the core of the Hard Rock Digital-IBIA deal.
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Latest News
Time to read: 2 min
Glitnor Group signed as IBIA integrity partner through its Ontario LCKY brand 
April 11, 2024
BetMakers welcomes betM transition to Apollo platform
BREAKING
Affiliate News
Time to read: 2 min
Gambling.com finalises acquisition of XLMedia assets 
April 5, 2024
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Featured Articles
Flags of EU member nations and the EU in Brussels, Polymarket is currently lobbying the trade bloc
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Featured News
Time to read: min
Ireland omits common tax on iGaming from first draft EU Budget 2028 
October 13, 2026
SBC signs Lisbon deal
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Events
Time to read: min
SBC signs long-term agreement to remain in Lisbon until 2030
October 2, 2026
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Events
Time to read: min
SBC Summit Day 3: Prediction markets praised as "extraordinary opportunity in innovation" but doubts remain
October 1, 2026
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Features
Time to read: min
SBC Summit: Reflecting on the global expansion of the AFA brand
October 1, 2026