North America

SlotMatrix has announced a multi state casino aggregation deal with existing US partner betPARX. The EveryMatrix Group-owned company will provide the operator with a comprehensive library of games from “tier one” suppliers, instantly presenting its players with the latest content. Once live, Malta-headquartered SlotMatrix will become betPARX’s leading igaming content aggregator across New Jersey, Michigan as well as Pennsylvania (once …

Esports Entertainment Group (EEG) is confident of its cost reduction abilities despite a sharp fall in revenue in the 2023 fiscal year, as it continues to navigate an extensive corporate restructuring. The company reported overall revenue of $23m between July 2022 and June 2023, a drop of 60% from $58.4m recorded the year prior. On the other hand, its net …

Betfred has opened a new US retail sportsbook at Long Shot’s in the Capital Region of Central Maryland.  The British bookmaker has detailed that its betting amenities and the new location include 12 self-service kiosks, with a selection of beers on tap for bettors to choose from whilst betting on sports.  Aiming to ‘revolutionise’ the retail sports betting scene in …

All betting industry eyes have been firmly fixated on Latin America, a region which Rush Street Interactive’s (RSI) Emilia Perez believes could pose an even bigger opportunity than the company’s founding market of the US. Due to appear at the SBC Summit Latinoamerica in two weeks time to discuss marketing strategies on an expert panel, RSI’s Marketing Director LatAm gave …

The emerging betting market in Brazil is capturing more and more international attention, as Canadian esports-focused operator Rivalry becomes the latest firm to make a move. Rivalry’s latest marketing campaign features Brazilian esports influencer Gustavo “Baiano” Gomes. The campaign features Baiano and Rivalry, with the key goal being to ‘tap into Brazilian fans and their religious-like passion for national teams’.  …

A partnership has been agreed between 4Racing TV and 1/ST CONTENT, focused around delivery of the latter’s North American racing content to the South African platform. The agreement covers delivery of live pictures, data and multidimensional betting services from 70 North American tracks, and accounts for both commingling and fixed-odds betting. For its part, 4Racing TV will focus on ‘exploitation …

A number have tried, but only a select few have succeeded. The convergence of sports betting and media has proven a tricky discipline, with LiveScore Group and Sky Bet two names consistently cited as examples of success. Representing their respective companies and offering an intersection of viewpoints on betting and media, several high-profile names in sports business attended the Unofficial …

PANDA Interactive, a Las Vegas-based sports technology company, has filed complaints against sports tech giants Genius Sports and Sportradar, claiming violation of patents. The company filed the complaints against the duo in the US District Court for the Eastern District of Texas, arguing that the firms had infringed on PANDA Interactive’s patents used for interactive streaming technologies. PANDA Interactive is …

The International Betting Integrity Association (IBIA) has announced a partnership with IXUP Limited as part of a US sports betting integrity initiative. The Australia-based software company will now collaborate with the group on improving the sports betting compliance landscape, whilst promoting the integrity monitoring solution from the IBIA to its partnered operators, regulators and teams. Khalid Al, IBIA CEO, commented: …

SBC Media presents an exclusive short documentary celebrating the first year of Ontario as a fully regulated and operating iGaming space.  Hosted by Canadian Gaming Business journalist Nick Ware, it covers the anticipation in the lead up to the launch of the province’s iGaming market, also tagged as “The birth of a new industry” by Scott Vanderwel, CEO, PointsBets Canada.  …