SBC News Voice of the Sports Betting Industry
The International Betting Integrity Association (IBIA) has welcomed Hard Rock Digital as its latest integrity partner focused on the US market.
Hard Rock Digital’s online sports betting platform (Hard Rock Bet) will now take an active role in contributing to IBIA’s betting integrity network with data feeds that will monitor for and flag potential sports betting threats.
Matt Primeaux, President and Executive Managing Director of Hard Rock Digital, commented: “Hard Rock Digital is committed to protecting the integrity of sports and ensuring a responsible gambling environment for our players.
“We’re proud to join the International Betting Integrity Association and support its mission by helping to detect suspicious activity and ensure fair play on a global scale.”
Through its IBIA partnership, Hard Rock Digital joins a network of more than 70 companies and 140 sports betting brands that are responsible for monitoring every penny out of their combined $300bn annual turnover.
Just in the US, the IBIA is licensed to offer monitoring services across 32 US states, in addition to holding several Tribal Gaming licenses.
The association’s 2024 integrity report highlighted that there have been a total of 219 suspicious betting alerts. Furthermore, 17 sports clubs, players and officials were sanctioned just in that year thanks to contributions from the IBIA.
Khalid Ali, CEO of IBIA, said: “IBIA is delighted to welcome Hard Rock Digital to our association of leading global sports betting operators.
“Hard Rock is a major U.S. company and is another great addition to our rapidly expanding membership base, further strengthening our integrity monitoring coverage across the North American region and globally.
“We look forward to working closely with Hard Rock Digital on integrity and protecting the company’s business from corrupt betting activity.”
