Betway announces ‘UK media review’ following end of partnership with Starcom

Anthony Werkman, Betway

Online betting group Betway has this morning confirmed that it is reviewing its current ‘media agency arrangements’, following the conclusion of its lead media planning and buying account with Starcom UK.

Betway management informs that it is currently compiling a list of marketing agencies with the assistance of AAR, the operator expects to announce its agency shortlist by the end of February 2018.

Updating stakeholders, Betway’s new CEO Anthony Werkman commented: “We have grown significantly since our UK launch in 2012 and Starcom has been integral to getting us to this point in our journey.

“We have ambitious plans for 2018 and beyond and feel it’s time to bring some fresh thinking to the account. We thank the teams at Starcom for all their work to date.”

Betway creative is currently led by London marketing agency Above & Beyond, who developed its current advertising campaign ‘For the Love of the Game’.

A multi-million GBP media account, Betway is the official shirt sponsor of Premier League football club West Ham United, and has developed numerous multi-format advertising campaigns.

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