Marketing

An extended video deal between Spotlight Sports Group and bet365 will see the Stoke-based betting and gaming operator retain exclusive sponsorship of the Cheltenham Festival series, ‘Upping the Ante’, hosted by Racing Post’s David Jennings and Gavin Lynch. In addition to the successful Cheltenham series, bet365 will also continue as exclusive sponsor of ‘What A Shout’ – a weekly Friday …

Camelot, the incumbent operator of the UK National Lottery, has initiated a new advertising campaign emphasising the positive impacts the group’s Good Causes funding has on different aspects of British society. Voiced by veteran TV personality Dermot O’Leary, the campaign first aired on 1 May with a 60-second spot during a broadcast of ITV’s Game of Talents, and will run …

Forest Green Rovers FC has become the first professional English football club to call for a ban on gambling sponsorships, joining national campaign The Big Step. Part of the Gambling with Lives charity, the Big Step calls for an end to sponsorship promotion and advertising of gambling in football, and was founded to raise awareness of the ‘growing dependence’ of …

Betting brand 32Red – part of the Kindred Group – will continue as the front-of-shirt sponsor of Scottish Premiership team Rangers, securing the largest sponsorship agreement in the club’s history. As part of the contract, 32Red will appear on the front of both Rangers’ home and away shirts, whilst sister brand Unibet will also feature on players’ jerseys during domestic …

BT has confirmed it is holding discussions ‘with a number of strategic partners’ over the sale of its sports broadcasting unit, BT Sport. The broadcaster has enlisted investment bank Lazard to explore the partial sale, according to The Telegraph, with Amazon, Disney and DAZN all having held discussions with BT, although an anonymous British broadcaster is said to be leading …

Aspire Global’s BtoBet sportsbook platfrom has entered into its first football sponsorship agreement with North Macedonian football side FK Rabotnicki. Through this multi-year partnership, BtoBet will have its logo emblazoned on Macedonian First Football League’s FK Rabotnicki kit, with the brand also present on the pitch-side area at the Toshe Proeski Arena in Skopje. “We are enthused to be sponsoring …

Betclic Group has continued its home-market sponsorship drive after announcing that it will serve as the official sportsbook partner of French rugby union’s Top 14 league. Yesterday, France’s National Rugby League (LNR), the governing body of the Top 14, announced that Betclic had secured a three-season arrangement to serve as the league’s principal sports betting partner.  The agreement will see …

Novibet has strengthened its marketing in the horse racing sector via an agreement with the Arena Racing Company (ARC), securing sponsorships of two fixtures. As a result of the agreement, Novibet will act as title sponsor of the Park Oaks and Derby Trials races at Lingfield racecourse, taking place on 8 May and broadcast on free-to-air ITV Racing as well …

Matchroom has announced that it has acquired Loop – a live streaming and production company that has previously collaborated with the promoter. Becoming a wholly owned subsidiary of Matchroom Media – the agency’s media arm launched earlier this year to act as home to production of live events – Loop will help to deliver content for Matchroom’s portfolio of properties, …