Marketing

The latest marketing news for the gambling industry

BK8 regains sporting foothold with Kelly Smith partnership

SBC News BK8 regains sporting foothold with Kelly Smith partnership

Asia-focused operator BK8 has secured a brand ambassador partnership with former England and Arsenal Ladies player Kelly Smith. The partnership marks BK8’s debut appointment of a female brand ambassador, as well as a strengthening of its sports sponsorship portfolio following the collapse of its previous agreement with Premier League club Norwich City FC. Following fan complaints regarding the operator’s social …

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DT9 Media ups compliance efforts with GiG Comply

SBC News DT9 Media ups compliance efforts with GiG Comply

Malta-based gaming company DT9 Media LTD has become the latest to utilise Gaming Innovation Group’s automated marketing compliance tool, GiG Comply. Used by the likes of bet365, Betway, Novibet and Pixelbet, GiG Comply enables betting and gaming companies to scan more than 30,000 web pages each day for content including links and iGaming code red words. Jonas Warrer, Managing Director …

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Betway adds Atletico Madrid to global sponsorship roster  

SBC News Betway adds Atletico Madrid to global sponsorship roster  

Betway has announced its biggest Spanish market sponsorship commitment to date, becoming the international betting partner of La Liga champions Club Atletico Madrid.  Securing a two-year agreement, Betway will serve as the international betting partner of Atletico for all territories except Spain and Asia. As of 1 August, Spanish media and sports clubs have observed a blanket ban on betting …

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bwin becomes sponsor of UEFA Europa and Conference Leagues in ground-breaking deal

SBC News bwin becomes sponsor of UEFA Europa and Conference Leagues in ground-breaking deal

Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as well as on both tournaments …

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Betway debuts cinematic series for Germany’s transformed marketplace 

SBC News Betway debuts cinematic series for Germany’s transformed marketplace 

Betway has launched ‘Evolution of Instinct’ – the first advert of its new cinematic campaign series, which aims to expand the international betting brand’s profile within Germany’s reformed online gambling marketplace.  Munich advertising agency David+Martin has led the development of Betway’s new advertising series – replacing the betting brand’s former German market campaign ‘Mr Instinct’ which ran for the past …

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Checkd Group nets three new operator partnerships

Checkd Group nets three new operator partnerships

Betfair, Sky Betting & Gaming and SBK have become the three latest operators to sign brand partnership deals with Checkd Group. The partnership with Betfair will mark the return of The Group Chat campaign – a collaboration project between Checkd Group’s social brand Footy Accumulators and Betfair – which will provide a range of video content promoting multiples.  Checkd Group …

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Nicola Currie and Sean Levey join SBK stable as brand ambassadors

SBC News Nicola Currie and Sean Levey join SBK stable as brand ambassadors

Jockeys Nicola Currie and Sean Levey have joined the SBK stable after agreeing to become the new brand ambassadors for the Smarkets-powered sportsbook app. As part of the agreement, both Currie and Levey will wear SBK-branded riding gear and produce exclusive content for the sportsbook.  Discussing the new partnership, Currie said: “I’m delighted to be sponsored by SBK up until …

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Betway selects GiG Comply for marketing compliance boost

SBC News Betway selects GiG Comply for marketing compliance boost

Betway has strengthened its existing marketing compliance processes after signing an agreement with Gaming Innovation Group (GiG) to utilise its GiG Comply tool. By using GiG’s automated affiliate marketing compliance screening tool, Betway will be able to scan more than 30,000 web pages each day for “content including links and iGaming code red words, links and regulatory requirements”. “It’s great …

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Betclic secures multi-layer sponsorship of French football

SBC News Betclic secures multi-layer sponsorship of French football

Betclic Group has moved to enhance its brand exposure in its home country’s betting and gaming market, becoming an official partner of the French Football Federation (FFF). The five-year agreement – which is reportedly worth between €5 million and €8 million per year according to French outlet L’Équipe – will see the Bordeaux-based operator serve as an official partner of …

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