Paddy Power launches its 2020 Cheltenham Festival advertising campaign, stating that ‘neighbour to neighbour’, Ireland and England ‘need to have a chat’.
Moderating proceedings, Paddy Power marketing has recruited the help of Irish acting royalty as Colm Meaney delivers the bookmaker’s urgent message to English sports fans.
The Irish bookmakers 2020 Cheltenham Festival (10-13 March) campaign will make its debut tonight, with Paddy Power broadcasting its message across UK networks.
Commenting on the campaign spokesman Paddy Power said: “If anyone can air our grievances about the state of the pints served across the water and their complete lack of soda bread in dramatic fashion, it’s Colm.”
He continues: “We’re hit and miss when it comes to most sports, but the arrival of Cheltenham marks our time to shine. Horse racing is the one sport we are consistently good at.
“This is our World Cup and we’re about to unleash our team of four-legged Zidane’s to win big on their turf. This ad is our battle cry ahead of The Festival, and we intend to leave our hoofprints all over it – with a little help from Mr Meaney.”
The 2020 Cheltenham Festival will see Paddy Power continue to sponsor The Prestbury Cup, a much sought over accolade that celebrates the famous and good-natured competition between both nations and is awarded to the country with the most winners at the end of The Festival.