SBC News Voice of the Sports Betting Industry
Genius Sports Media, the publishing and advertising arm of Genius Sports, has agreed to support Admiral Group with customer engagement by launching a series of customer engagement-focused sportsbook marketing campaigns across multiple European markets.
The partnership will see Admiral Group hand responsibility to Genius Sports Media for the creation, design and execution of bespoke acquisition and retention campaigns. The campaigns will focus on promoting betting markets on relevant sporting events in each territory.
Celebrating the new agreement, Josh Jolliffe, Sales Director – Europe & Africa at Genius Sports Media, said: “Our partnership with Admiral has started strongly with campaigns beating their CPA target by approximately 10%. We look forward to helping them grow and sustain their respected brand across Europe.”
The new campaigns will feature live odds and odds comparison data, in addition to match-specific and head-to-head statistics. It will allow customers to customise their bets including selection and stake, and see live returns instantly.
Felipe Ludeña, Managing Director at Admiral Sportwetten, added: “We selected Genius Sports Media as the digital media partner for this important launch due to the company’s many years of experience of working specifically within the iGaming industry.”
Earlier this month, Genius Sports Media secured a new partnership with marketing optimisation platform OtherLevels to develop a unified, omni-channel and personalised marketing solution for betting incumbents.
The partnership will see Genius Sports Media become the exclusive distributor for direct sales of OtherLevels in-play messaging components for the betting sector.
