bet365 expands GiG Comply partnership

Stockholm-listed Gaming Innovation Group (GiG) has announced a major partnership renewal as leading UK online bookmaker bet365 extends its existing agreement with ‘GiG Comply’.

In 2019, bet365 become one of the first tier-1 betting operators to deploy GiG Comply marketing compliance tools and safeguards.

GiG Comply helps regulated incumbents adhere to diverse marketing standards and regulations with its system able to scan +30,000 web pages daily referencing operator brands and domains.

Following its first year integration, bet365 will further deploy GiG Comply provisions across its entire market capacity covering all European markets and the US.

Richard Brown, Chief Executive of GiG, said: “Our relationship with bet365 continues to grow from strength to strength with our innovative marketing and compliance technology. We are very excited to continue our successful partnership with bet365.”

During 2019, GIG governance highlighted its compliance tool as the firm’s fastest-growing divisions of the company, which has secured 10 European tier-1 clients since its launch.

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