Marketing

Dafabet has formed a partnership with Brazilian professional football club Santos FC, boosting its marketing and branding efforts in the Latin American sports betting sector. The sponsorship arrangement will run until 31 December 2021, and will see Dafabet branding appear on the Brasileiro Série A team’s shoulder blades. “Dafabet is one of the biggest online betting companies in the world, …

A complaint against Marathonbet regarding two separate Facebook features has not been upheld by the Advertising Standards Authority (ASA), after consulting with the sports betting operator and the UK Gambling Commission (UKGC). The operator posted a Facebook update on 12 August 2020 stating ‘we’re offering 0% margin on the Champions League’, whilst providing a link, with a featured image depicting …

Sports betting and entertainment group Entain Plc’s PartyCasino and PartyPoker brands have entered into a multi-year partnership with the McLaren Racing team. The alliance, which is built on ‘a shared track record of delivering entertainment through cutting-edge innovation’, according to a joint statement, will be underpinned by a common approach to safety and responsibility. From the Monaco Grand Prix onwards, …

Five-time Ballon d’Or winner Cristiano Ronaldo is set to join global sports media business LiveScore as the firm’s official global brand ambassador. As part of the deal, the real-time sports updates provider has linked with Juventus star Ronaldo in a partnership that will launch ahead of the upcoming 2020 UEFA European Championships this summer. Central to the partnership will be …

Parions Sport, the flagship sports betting subsidiary of Groupe FDJ, has declared its ‘return to tennis’, becoming a principal sponsor of the ATP250 Lyon Open.  Beginning this Monday, the Lyon Open (17 to 23 May) is recognised as one of the lead tournaments in the build-up to French tennis’ Roland Garros Grand Slam Championship (24 May to 13 June). Parions …

Betway has strengthened its brand exposure and marketing in the burgeoning US sports betting sector via a multi-year sponsorship arrangement with the National Hockey League (NHL). The partnership represents the Malta-based operator’s debut partnership with a North American sports league, and will launch tomorrow (15 May) to coincide with the start of the 2021 Stanley Cup Playoffs. Brand exposure will …

Dafabet has enhanced its sports branding and marketing via an agreement with Matchroom Sports, acquiring for the title sponsorship to the World Pool Masters for the third time. The operator had previously sponsored the tournament – due to take place between 22 and 25 May in Gibraltar and broadcast on Sky Sports, DAZN and Matchroom Live – in 2017 and …

The UK government is reviewing the Premier League’s principal agreements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport for the £4.5 billion renewal of its existing media rights deal. The three-year extension, which runs from the 2022/23 campaign to the end of the 2024/25 season, requires the government’s approval to be rectified with the Competition Act 1998 …

Online sportsbook Betiton has made a new addition to its team, enlisting former France international and UEFA Champions League winning striker Djibril Cissé as a brand ambassador. The appointment will enhance Betiton’s global sporting recognition and marketing, due to Cissé playing for a number of major clubs since 1998, having kickstarted his career in his native France at AJ Auxerre where …

International online sports betting and gaming operator Betway has bolstered its marketing strategy in the UK via a sponsorship arrangement with Surrey County Cricket Club. Under the terms of the agreement, Betway will benefit from venue branding at all domestic and international matches held at Surrey’s Kia Oval home ground, and its logo will feature on the team’s Vitality T20 …