Marketing

Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion.  The deals cover offline and digital rights, club merchandise, access to …

Paul Mallon has confirmed his departure as Head of Brand Marketing for Paddy Power, ending his 10-year tenure as an advertising executive of the Irish bookmaker.  A key member of Paddy Power’s Mischief Making department, Mallon has joined London advertising agency Lucky Generals, taking on the role of Head of Special Ops. Mallon had formerly served as Paddy Power’s ‘Head …

Denmark’s Gaming Advertising Board, Spilreklamenævnet, has made a decision regarding a complaint concerning a Mr Green advertisement shown in December 2020 before a family TV show. The complaint in question revolved around a commercial for the William Hill-owned online casino operator shown before the family entertainment Juleønsket Christmas programme on the TV2 network.  A majority decision by Spilreklamenævnet ruled against …

Transport for London (TfL) has been instructed to end all gambling advertisements displayed across the capital’s transport networks.  The order is reported to come from the office of London Mayor Sadiq Khan, who had vowed to end gambling advertisements on London transport as a re-election pledge. The Evening Standard reports that Khan had been reminded of his pledge by Green …

David Attenborough, CEO of Tabcorp, has called on the Australian federal government to tighten restrictions around gambling advertising on prime-time television. The CEO of the ASX-registered gambling group detailed his belief that the government should reform Australia’s current advertising landscape, with a particular focus on limiting betting marketing during live sports events. He cited exposure to children being greater during …

Asia-focused operator BK8 has secured a brand ambassador partnership with former England and Arsenal Ladies player Kelly Smith. The partnership marks BK8’s debut appointment of a female brand ambassador, as well as a strengthening of its sports sponsorship portfolio following the collapse of its previous agreement with Premier League club Norwich City FC. Following fan complaints regarding the operator’s social …

Betway has announced its biggest Spanish market sponsorship commitment to date, becoming the international betting partner of La Liga champions Club Atletico Madrid.  Securing a two-year agreement, Betway will serve as the international betting partner of Atletico for all territories except Spain and Asia. As of 1 August, Spanish media and sports clubs have observed a blanket ban on betting …

Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as well as on both tournaments …