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BREAKING
Marketing
Time to read: 2 min
Stake furthers UFC brand exposure with Ngannou addition
June 3, 2021
BREAKING
Sport
Time to read: 2 min
Svenska Spel to serve as chief sponsor of Swedish women's pro-hockey leagues
June 2, 2021
BREAKING
Marketing
Time to read: 2 min
Betsson secures Copa America sponsorship to boost LatAm visibility
June 2, 2021
BREAKING
Marketing
Time to read: 2 min
Novibet revamps marketing compliance capacity with GiG Comply
June 1, 2021
BREAKING
Marketing
Time to read: 2 min
William Hill refreshes master brand ahead of critical summer
May 28, 2021
BREAKING
Marketing
Time to read: 3 min
Ladbrokes unites the public for Euro 2020's rock n roll return 
May 28, 2021
BREAKING
Affiliate News
Time to read: 2 min
Better Collective raises €150m in new capital by completing private bookbuild
May 27, 2021
BREAKING
Marketing
Time to read: 2 min
NordicBet resumes Danish Liga sponsorship duties
May 26, 2021
BREAKING
South America
Time to read: 2 min
Betfair sponsors SBT Brazil’s Copa America coverage 
May 25, 2021
BREAKING
Marketing
Time to read: 3 min
Six Nations Rugby to remain free-to-air on BBC and ITV
May 24, 2021
BREAKING
Europe
Time to read: 2 min
Svenska Spel appoints Nord DDB as lead content agency for TUR division
May 24, 2021
BREAKING
Marketing
Time to read: 3 min
Betsson links with Avaldsnes IL to enhance Nordic brand visibility
May 21, 2021
BREAKING
Marketing
Time to read: 2 min
Dafabet links with Santos FC to bolster LatAm marketing
May 20, 2021
BREAKING
Marketing
Time to read: 3 min
Marathonbet cleared by ASA following UKGC consultation
May 19, 2021
BREAKING
Marketing
Time to read: 3 min
Entain Party brands join McLaren Racing sponsorship roster
May 18, 2021
BREAKING
Marketing
Time to read: 3 min
LiveScore enlists Cristiano Ronaldo as global brand ambassador
May 17, 2021
BREAKING
Europe
Time to read: 2 min
Parions Sport returns to tennis as sponsor of Lyon ATP250
May 17, 2021
BREAKING
Marketing
Time to read: 2 min
Betway enhances US brand exposure via multi-year NHL sponsorship
May 14, 2021
BREAKING
Marketing
Time to read: 2 min
Dafabet acquires third sponsorship of Matchroom’s World Pool Masters
May 14, 2021
BREAKING
Marketing
Time to read: 3 min
Government ‘currently minded’ to approve Premier League rights renewal
May 13, 2021
BREAKING
Marketing
Time to read: 2 min
Betiton enlists Champions League winner Djibril Cissé as brand ambassador
May 13, 2021
BREAKING
Marketing
Time to read: 2 min
Betway enhances UK marketing presence with Surrey CCC deal
May 12, 2021
KSA, Netherlands/Dutch gambling authority
BREAKING
Marketing
Time to read: 2 min
KSA begins affiliate sweep ahead of Dutch KOA launch 
May 11, 2021
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Featured Articles
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Europe
Time to read: min
Sponsor Spotlight: Big week for localised gambling partnerships
September 4, 2026
BREAKING
Featured News
Time to read: min
Brazil Senate plans ambush of Bets Law on death sentence
September 3, 2026
Bolsa Milan: Lottomatica
BREAKING
Featured News
Time to read: min
Lottomatica & Blackstone agree on terms to absorb CIRSA 
September 2, 2026
SuperBet logo on company HQ in Bucharest, Romania
BREAKING
Europe
Time to read: min
Superbet stands by workforce against Romania gambling venue limits 
September 1, 2026