Marketing

The International Basketball Federation (FIBA) has named Philippines-based sports betting and gaming operator J9 as its new global partner until 2024. Under the terms of the agreement, J9 will gain commercial rights across FIBA competitions, including the men’s and women’s FIBA Continental Cups, the FIBA Womens’ Basketball World Cup 2022 and the FIBA Basketball World Cup 2023. Identifying globalisation as …

TebWin has become the official betting partner of Queens Park Rangers (QPR) for the 2021/22 season. The collaboration sees the blue and yellow logo displayed around the Kiyan Prince Foundation Stadium along with other promotional material. King J. Entertainment is the marketing company behind the Tebwin.com sportsbook, and Business Manager, Pearl Dougal, commented: “We are delighted to be able to …

Betfred has strengthened its presence and marketing in the European rugby league scene, having renewed its sponsorship arrangement with the top-flight Super League for a further two years. The contract extension will see the retail and online sports betting operator continue to cooperate with the league on the ‘Gamble Responsible’ campaign, currently promoted at Super League fixtures. Additionally, the renewal …

KKCG Group has confirmed the appointment of Pavel Turek as its Chief Officer of CSR and Brand, with primary responsibility for coordinating marketing and CSR operations. Turek will work for both KKCG and its Sazka Group lottery brand, with the firm highlighting his knowledge of sports marketing as well as in ‘the monetisation of new areas of sport’. The new …

Betway has reiterated its commitment to the esports and esports betting sectors, launching its latest Counter Strike: Global Offensive (CS:GO) tournament – the ‘Battle of Betway’. The Super Group-owned online bookmaker has scheduled the competition to take place on 26 October, before the CS:GO Stockholm Major tournament. Featuring a best-of-one (BO1) format, teams involved will include BIG, NiP, MIBR, G2, …

Asiabet33 has been named as the official Asian betting partner of EFL Championship side Fulham FC, under the terms of a deal covering the 2021/22 season. The firm primarily focuses on providing ‘cutting edge technological’ solutions to industry incumbents across the Asia betting and gaming market, and is currently active in Malaysia, Singapore, Thailand and Japan. “Asiabet33 is thrilled to …

Bet365 has signed an agreement to become the official betting partner of promotional company, Boxxer, along with Sky Sports boxing. In an attempt to ‘deepen’ fans’ understanding of the events and fighters, the collaboration also named bet365 as Boxxer’s official odds partner meaning the betting platform will be integrated across all social and digital content. Ben Shalom, Boxxer’s founder and …

Sweden’s online gambling trade association Branschföreningen för Onlinespel (BOS) has urged the government to reject proposals imposing tighter advertising controls on the gambling sector. A review of advertising standards had been proposed by the Gambling Market Inquiry led by Social Democrat MP Anna-Lena Sörenson, who was charged with evaluating the marketplace following its first-year post re-regulation in 2019. Of concern …

The Committee of Advertising Practice (CAP) has published guidance on how gaming and media stakeholders should manage and monitor in-game purchases and player incentives.     CAP guidance forms part of a 2020 consultation led by the Advertising Standards Authority (ASA), which is charged with ensuring that audiences are better protected and informed on in-game purchases and engagements. The consultation was launched …