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Marketing
BREAKING
Football
Time to read: 2 min
Villa nets OB Sports as EPL sleeve sponsor
June 23, 2021
Sarah Garnder: UKGC consultation conclusions due this summer
BREAKING
Marketing
Time to read: 2 min
UKGC identifies advertising as a motivator for a third of British gamblers
June 22, 2021
BREAKING
Marketing
Time to read: 2 min
Dafabet signs on as Palmeiras sports betting partner
June 21, 2021
BREAKING
Marketing
Time to read: 2 min
MansionBet boosts sports marketing via Bristol City deal
June 18, 2021
BREAKING
Marketing
Time to read: 1 min
Paddy Power debuts VAR comedy series on Prime and Virgin Media  
June 17, 2021
Ladbrokes pens ticketing partnership with AEG, NME and The O2
BREAKING
Marketing
Time to read: 3 min
ASA clears Ladbrokes for ‘Goonies’ themed slot ad
June 16, 2021
BREAKING
Marketing
Time to read: 3 min
Sweden split on calls for the ‘moderation of gambling advertising’
June 15, 2021
BREAKING
Marketing
Time to read: 2 min
YouTube cancels Masthead slot for gambling advertisers 
June 15, 2021
Betsafe Kenya partners with Fast Track for engagement boost
BREAKING
Marketing
Time to read: 2 min
Betsafe Kenya partners with Fast Track for engagement boost
June 15, 2021
BREAKING
Retail
Time to read: 2 min
William Hill recruits flat master Charlie Hills as new Ambassador
June 15, 2021
BREAKING
UK
Time to read: 2 min
ASA: Lockdown dynamics increase children's gambling exposure
June 11, 2021
BREAKING
Latest News
Time to read: 2 min
Pablo campaign sees Betfair back its pioneer status 
June 10, 2021
BREAKING
Marketing
Time to read: 2 min
Norwich City terminates BK8 shirt sponsorship
June 10, 2021
Maarten Haijer, Secretary General of EGBA
BREAKING
Europe
Time to read: 2 min
EGBA warns operators of advertising duties during Euro 2020
June 9, 2021
02:12
BREAKING
Marketing
Time to read: 1 min
Anda Bater! Betclic remixes Ronaldo's winning war cry
June 8, 2021
BREAKING
Marketing
Time to read: 3 min
ASA: Gambling normalisation a predictable outcome of 2005's liberalisation
June 8, 2021
BREAKING
UK
Time to read: 3 min
BK8 Sports nets Norwich City shirt sponsorship ahead of Premier League return
June 7, 2021
BREAKING
UK
Time to read: 1 min
BoyleSports recruits Natalie Sawyer as media lead for Euro 2020
June 7, 2021
BREAKING
Marketing
Time to read: 2 min
Coral bets on full coverage multimedia play for Euro 2020 
June 7, 2021
SBC Digital North America Marketing & Affiliation Track
BREAKING
Events
Time to read: 4 min
SBC Digital North America to Examine Future of Sports Betting Marketing
June 4, 2021
Brazil Serie A fixture
BREAKING
Marketing
Time to read: 2 min
Betano partners with Fluminense FC in second Brazilian link-up
June 4, 2021
BREAKING
Marketing
Time to read: 3 min
DAZN replaces Sky in ‘groundbreaking’ Matchroom tie-up
June 4, 2021
Optimove recognised as Challenger in Gartner Magic Quadrant report
BREAKING
Marketing
Time to read: 1 min
Optimove recognised as Challenger in Gartner Magic Quadrant report
June 3, 2021
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Featured Articles
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Europe
Time to read: min
Sponsor Spotlight: Big week for localised gambling partnerships
September 4, 2026
BREAKING
Featured News
Time to read: min
Brazil Senate plans ambush of Bets Law on death sentence
September 3, 2026
Bolsa Milan: Lottomatica
BREAKING
Featured News
Time to read: min
Lottomatica & Blackstone agree on terms to absorb CIRSA 
September 2, 2026
SuperBet logo on company HQ in Bucharest, Romania
BREAKING
Europe
Time to read: min
Superbet stands by workforce against Romania gambling venue limits 
September 1, 2026