Super Group has lauded the social responsibility focus of its marketing efforts, applied across all the football sponsorship portfolio of its flagship sportsbook property Betway. Issuing an update on Betway’s football portfolio, the group pointed to the brand’s success in the UK, where it has forged collaborations with 13 clubs in the English Premier League, most prominently West Ham United …
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Betway has added another sports tournament to its portfolio of partnerships, signing an extension with Belgium’s Croky Cup knockout football competition. The multi-year partnership will see Betway secure branding and marketing across LED perimeter billboards at stadiums hosting Croky Cup matches from Round 32 until the final game, whilst also gaining activation rights across the tournament’s channels. One of the …
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Betbazar has announced a rebranding of its corporate identity in order to highlight its ‘core values’ and build on trends observed during the UEFA 2020 European Championship and 2021 Copa America tournaments. The rebrand has seen the company – which seeks to capitalise on an ‘outstanding period of growth’ – introduce a new logo with ‘eye-catching bright strip’ in order …
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Triggy will now provide an instant human hologram messaging system for sports betting operators and affiliates after partnering with 2mee. By combining Triggy’s suite of content and marketing activities with 2mee’s new messaging protocol and platform, the two partners believe that they can help drive conversion. “We are extremely excited to offer 2mee’s Instant Human Hologram messaging system, as an …
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Entain is providing customers of its gaming brands with ‘unique’ experiences and media content, whilst promising special access for Formula 1 fans through its PartyCasino and partypoker brands. International TV ads will run from now to the end of the season in mid-December, initially in the UK, promising customers special access to the McLaren F1 team through PartyCasino and partypoker, …
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iGaming operators will be able to deliver 1:1 experiences to players following the launch of Fast Track’s Singularity model. The Singularity Model features an engine that observes every action the player makes in real time and uses machine learning and computations to establish a comprehensive player profile. Once a player profile has been created, the Singularity model tailors the content, …
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In a continuation of its ice hockey focused marketing in its home sector, Fonbet has partnered with Cherepovets-based ice hockey club Severstal. As a result of the four-year agreement, the Russian sports betting operator will become an official partner with the team, which competes in the Tasarov Division of the Kontinental Hockey League (KHL). “Severstal is one of those clubs …
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Ladbrokes has launched the live shows of its ‘Amplify’ campaign, bringing live music experiences to football audiences across the UK. Amplify sees Ladbrokes continue its work with #WeMakeEvents, helping UK live music and entertainment venues return to business following more than a year under lockdown orders. The first Ladbrokes Amplify show will see Liverpool indie rising stars Red Rum Club …
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TAB has moved to strengthen its brand visibility in its home market, becoming the official wagering partner of the National Basketball Association (NBA) in Australia. The partnership will see TAB and the NBA collaborate on production of an Australia-facing version of the league’s betting focused alternate telecast, NBABet Stream, marking the service’s debut outside of the US. Additionally, TAB will …
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Gala Bingo has debuted ‘Ice Queen’, the next TV advertising instalment of its nationwide ‘Bingo like a Boss’ campaign. Last year, Entain Plc ordered a refresh of Gala Bingo’s marketing to reconnect the heritage brand with UK bingo audiences. London-based Antidote was appointed as Gala Bingo’s new creative marketing agency, winning the £13 million valued advertising account. The ‘Bingo like …
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