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Marketing
BREAKING
Football
Time to read: 2 min
Spreadex nets Burnley FC shirt sponsorship
July 20, 2021
BREAKING
Marketing
Time to read: 2 min
Stats Perform: ‘Digital transformation’ of pandemic has reshaped content consumption
July 19, 2021
BREAKING
Marketing
Time to read: 2 min
BGC welcomes Snapchat gambling ad opt-out feature
July 16, 2021
influencer
BREAKING
Europe
Time to read: 4 min
“Building a product is like building a house” - Why ‘old school’ SEO still has its place alongside influencer marketing
July 16, 2021
BREAKING
Marketing
Time to read: 2 min
MansionBet doubles down on Millwall FC partnership
July 15, 2021
BREAKING
Marketing
Time to read: 2 min
AstroPay renews Burnley FC deal after becoming a major sponsor
July 15, 2021
BREAKING
Europe
Time to read: 2 min
F1 selects PokerStars as principal betting sponsor
July 15, 2021
Episode 4 of the HPL Reach and Retain sports betting marketing webinar series features a look at influencer marketing and how to use influencer marketing in sports betting
BREAKING
Marketing
Time to read: 3 min
The pros (and cons) of influencer marketing
July 12, 2021
BREAKING
Marketing
Time to read: 2 min
Sportsbet.io strengthens Brazilian position with São Paulo sponsorship
July 12, 2021
BREAKING
UK
Time to read: 3 min
National Lottery aims for record coverage of Team GB's Tokyo campaign
July 9, 2021
BREAKING
Marketing
Time to read: 2 min
Fun88 links with Daren Sammy to strengthen sports marketing
July 8, 2021
BREAKING
UK
Time to read: 3 min
Betting adverts cut by 47% during Euro 2020
July 8, 2021
BREAKING
Marketing
Time to read: 3 min
Sky Sports and TRP align with Newbury Racecourse in rights deal
July 7, 2021
BREAKING
Marketing
Time to read: 3 min
ASA upholds complaint against Ladbrokes for ‘socially irresponsible’ depiction of betting
July 7, 2021
BREAKING
Marketing
Time to read: 3 min
Big Step extends call for gambling ad ban to England semi-final
July 6, 2021
BREAKING
Marketing
Time to read: 2 min
Lottstift demands Betsson BLM terminate all Norwegian marketing activities
July 6, 2021
BREAKING
Marketing
Time to read: 2 min
VBET inks Ukrainian Premier League title sponsorship
July 2, 2021
BREAKING
Marketing
Time to read: 3 min
Gambling sponsorships halve as clubs meet social responsibility demands
July 1, 2021
AstroPay partners with Diego Schwartzman in global ambassador deal
BREAKING
Marketing
Time to read: 1 min
AstroPay partners with Diego Schwartzman in global ambassador deal
June 30, 2021
BREAKING
Marketing
Time to read: 2 min
Betano replaces NOS as principal sponsor of Sporting Lisbon
June 29, 2021
BREAKING
Marketing
Time to read: 2 min
Betway secures three-year premium partnership with Schalke 04
June 29, 2021
BREAKING
Marketing
Time to read: 2 min
Betway expands ‘ever-growing commitment’ to tennis
June 28, 2021
BREAKING
Latest News
Time to read: 1 min
Betway adds Nordea Open to tennis sponsorship portfolio
June 24, 2021
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Featured Articles
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Europe
Time to read: min
Sponsor Spotlight: Big week for localised gambling partnerships
September 4, 2026
BREAKING
Featured News
Time to read: min
Brazil Senate plans ambush of Bets Law on death sentence
September 3, 2026
Bolsa Milan: Lottomatica
BREAKING
Featured News
Time to read: min
Lottomatica & Blackstone agree on terms to absorb CIRSA 
September 2, 2026
SuperBet logo on company HQ in Bucharest, Romania
BREAKING
Europe
Time to read: min
Superbet stands by workforce against Romania gambling venue limits 
September 1, 2026