Marketing

The latest marketing news for the gambling industry

Indian advertisers advised to uphold standards on betting content by media Ministry

STATSCORE adds Hindi language to seize India potential

India’s Ministry of Information and Broadcasting (MIB) has issued advice to the country’s media networks and platforms, instructing outlets to avoid advertising online sports betting providers.  The Ministry explained that its attention had been brought to betting and igaming adverts being placed across print, electronic, social and online media.  The Indian government lacks a constitutional framework to regulate any form …

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ASA clarifies Content Marketing rules for gambling advertising

SBC News ASA clarifies Content Marketing rules for gambling advertising

 The Advertising Standards Association (ASA) has issued further guidance on the rules applied to ‘content marketing’ of gambling services/products on social media and other digital channels. The guidance was published as a ‘remit statement’ responding to queries by operators, related to its 2021 “CAP Code on marketing communications appearing on websites, apps and cross-border platforms”. Questions were raised as to …

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Slovakia to upgrade gambling advertising rules

SBC News Slovakia to upgrade gambling advertising rules

The Office of Gambling Regulation of Slovakia has announced that it will publish a ‘Concept of Responsible Advertising‘ document that aims to drastically improve gambling advertising standards across all media disciplines.   The document seeks to inform licensed operators and media entities of acceptable standards with regards to the advertising of gambling products/services to Slovak consumers. Operators and media stakeholders have …

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MaximBet signs Nicki Minaj to ‘vastly broaden’ its audience

SBC News MaximBet signs Nicki Minaj to ‘vastly broaden’ its audience

MaximBet, a sports betting and online casino brand in partnership with Maxim, has signed a deal with Nicki Minaj who will become an Investor, Advisor, and Global Ambassador of the firm. Under the terms of the agreement, the US rapper will assist MaximBet with merchandise, parties, partnerships, fan experiences, and branding ‘all designed to bring together’ entertainment, sports, celebrity and …

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SOFTSWISS introduces fully customised CMS for sportsbook partners

SBC News SOFTSWISS introduces fully customised CMS for sportsbook partners

SOFTSWISS has simplified the process for clients managing websites launched on its sportsbook platform by launching a custom-built content management system (CMS). The CMS platform has been developed especially for online sports betting projects, covers all the specific requirements related to sports betting web portals and provides clients with one more instrument for brand customisation. Those changes that previously required …

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Codere Online launches first Buenos Aires marketing campaign

SBC News Codere Online launches first Buenos Aires marketing campaign

Codere Online has launched  ‘The Next Big Move Is Yours’, its first marketing campaign targeting players of  Buenos Aires new online gambling regime Promoting its sports betting and online casino offering in the City of Buenos Aires, the campaign will begin broadcasting throughout the rest of the year and will promote six spots related to Codere’s gaming products. Developed by …

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Jdigital to argue for a constitutional probe of Spain’s blanket ban on gambling advertising  

SBC News Jdigital to argue for a constitutional probe of Spain’s blanket ban on gambling advertising  

Spanish online gambling trade association Jdigital has reported positive developments on its joint appeal against the Royal Decree on Advertising which imposed a federal ban on gambling advertising across Spain’s 17 autonomous communities.  Last week, Spain’s Supreme Court informed stakeholders that Jdigital’s appeal, sanctioned with Spanish media counterpart AMI, could be put forward for a Constitutional Review. Back in January …

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Betsson continues LatAm growth strategy with AC Milan

SBC News Betsson continues LatAm growth strategy with AC Milan

Betsson has partnered with AC Milan to become the club’s official regional partner in line with the online gambling company’s focus on expansion in LatAm. The move continues the operator’s growth strategy as over the past couple of years it has been solidifying a presence in several markets, such as Brazil, Argentina, Colombia, Mexico, and Perù. The 2021/22 Serie A …

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BetWarrior seals ground breaking sponsorship of AFA football

SBC News BetWarrior seals ground breaking sponsorship of AFA football

BetWarrior has announced its biggest sponsorship commitment to date, becoming the ‘Official Sponsor’ of the Argentine Football Association (AFA).  Agreeing on a four-year deal, BetWarrior will serve as the principal partner of Argentina XI National Teams, the AFA Cup and national tournaments. The AFA announced that the sponsorship would mark its debut in the upcoming friendly between the Argentina Men’s …

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