Marketing

Harry Lang, Marketing Director of Buzz Bingo, has authored ‘Brands, Bandwagons & Bullshit’ – an essential tutorial for career planning in marketing, advertising, media and public relations. The book, available to purchase on Amazon, provides Lang’s ‘back-to-basics’ insights on all elements of marketing from “getting your first job through to writing a marketing strategy, running integrated campaigns, planning a budget, …

The Kansspelautoriteit (KSA), the Dutch Gambling Authority, has taken action against 15 advertisers, labelling the firms as ‘so-called affiliates’, for marketing illegal gambling products. A total of 22 investigations were conducted by the authority, which found that 15 websites had been advertising unlicensed online games of chance in violation of the terms of the KOA Gambling Act.  Of the 15 …

Betway has announced its sponsorship of the 2022 and 2023 editions of The Rio Open, becoming the tennis tournament’s premium betting partner. The new collaboration sees the Super Group-owned brand gain association rights as well as courtside branding throughout the competition. Anthony Werkman, CEO of Betway, noted: “Adding to our already enviable existing portfolio of tennis sponsorships, we’re delighted to …

TLCBet has moved to strengthen its sports focused marketing operations, TLCBet has renewed its agreement with Sevilla FC. The contract extension will see the online sports betting operator continue to serve as the Asian betting partner of the LaLiga football club, with fan engagement for Sevilla in the region playing a role in the partnership. Under the terms of the …

Paddy Power has mutually ended its sponsorship of televised football matches with Irish terrestrial TV broadcaster RTÉ. The decision comes ahead of a new voluntary code of conduct that will be observed from 1 January by members of the Irish Bookmakers Association (IBA). The code’s headline measure will impose a ‘whistle-to-whistle ban on sports betting advertising during sports broadcasts, mirroring …

The Betting and Gaming Council (BGC) has welcomed the news that Facebook will allow users to opt-outs of viewing gambling-related advertising content across its social media platform.  The trade body welcomed the development of Facebook’s new advertising safeguard, which will further support its members ‘Industry Code for Socially Responsible Advertising’, which were enforced last year. Adopting a tougher online advertising …

Svenska Spel has announced that it has allocated an additional SEK 1 million (€100,000) in prize money to be distributed amongst Swedish pro-ski and pro-snowboarding competitions this winter. The extra prize funding has been pledged to Skidförbundet – Sweden’s Ski Association, who last winter expanded its sponsorship agreement with Svenska Spel, who became the principal sponsor of all Swedish pro-Ski …

The Advertising Standards Authority (ASA) has ruled against 888 UK Ltd with regards to a complaint made against the gambling group’s 777.com subsidiary. The advertisement in question included a countdown clock showing three minutes, featured underneath text reading “77 Free Spins (*T&C’s apply) ENABLED FOR ANOTHER”, which the complainant believed was misleading due to the free spins not ending when …