Marketing

Last week’s SBC Awards 2021 saw numerous operators recognised with honours for a variety of achievements across the sports betting and gaming sector, with Ladbrokes taking home the Football Sportsbook of the Year Award. Although marred by lockdowns and other restrictions, 2021 was a huge year for football fans, and by extension sportsbook due to the Euro 2020 and 2020 …

PlanetPay365 has established a deal with ACF Fiorentina for the 2021/22 football season, as the enterprise becomes the club’s official value-added service partner. The agreement looks to increase the Planet Entertainment-owned brand’s visibility, and expand business in the Tuscan region, as the group will be present at the Artemio Franchi stadium on the LED perimeter boards. Troy Cox, Chief Commercial …

This Saturday saw Betway celebrate its 4,000th individual sponsorship of UK and Irish horse racing fixtures.  The milestone event was marked by the online bookmaker sponsoring its self-branded “Betway 4000 Race Sponsorship” handicap at the Wolverhampton Racecourse at 7.15 PM. The race featured Betway closing the final leg of its free-to-play racing game ‘4 To Win’, that featured a bonus …

Burnley FC has enhanced its existing arrangement with official payment solution partner AstroPay, expanding the firm’s scope to include the club’s women’s team. As an official partner of the Premier League club, AstroPay sits alongside Burnley’s other commercial co-operators such as principal partner SpreadEx Sports and Asian betting partner BetVictor. AstroPay first partnered with Burnley for the 2018/19 season before …

The Betting and Council (BGC) has established a cross-industry ‘Ad Tech Forum’ to provide UK online gambling incumbents with the best technical guidance and oversight for protecting children and vulnerable audiences from gambling harms.  The forum sees the BGC place technology at the forefront of its governance duties, as tech giants Meta, Twitter, Google and Snap will work with BGC members …

The Kansspelautoriteit (KSA), the Dutch Gambling Authority, has issued its first sanction against operator licensed under the KOA Act for sports betting advertising breaches.  Accusing the unnamed company of using misleading advertising to promote its sports betting offering, the KSA statted that the firm had placed ‘so-called odds’ on a site containing news about football. By clicking on a quote …

Dutch KOA licensed online gambling operators have been ordered to adopt the new safer gambling tagline of – “What does gambling cost you? Stop on time. +18”.  Kansspelautoriteit (KSA), the Netherlands gambling regulator, has informed licensed betting firms that the tagline must be visible across all websites, advertising and marketing campaigns as of 1 April 2022 (the deadline for enforcement).   …

OlyBet has signed a regional partnership with Real Madrid CF midfielder Luka Modrić to boost localised media campaigns and engagement opportunities. The Balkans-based collaboration looks to give football fans ‘unique’ opportunities to interact with Modrić in person and over social media. CEO of Olympic Entertainment Group and OlyBet Group, Corey Plummer, explained that the creation of new digital platforms gives …

The Professional Darts Corporation (PDC) has agreed that its World Grand Prix will come under the title sponsorship of BoyleSports for another three years. The Irish bookmaker continues its target of increasing brand visibility across the tournament, following on from its original collaboration in 2019 – a year that saw Michael Van Gerwin win his fifth title. Aiming for a …