SBC News Voice of the Sports Betting Industry
Global sports technology provider Sportradar has confirmed the appointment of Brendan Tinnelly as Head of Paid Social Advertising for ad:s, its industry specific multi-channel marketing performance platform.
In this newly created role, Tinnelly joins the ad:s strategy team and will lead a group of paid social media specialists to optimise client campaigns utilising ad:s’ proprietary technology.
Described by the firm as a highly experienced digital marketer, he joins Sportradar from technology company Meta, where he was the business lead for Facebook’s Real Money Gaming offering, developing strategy and driving sales for the vertical globally.
During his seven years with Facebook, Tinnelly worked with some of the world’s largest betting companies, helping them build brands, acquire new customers, expand into new markets and navigate regulatory changes.
Rainer Geier, Chief Product Officer, Sports Entertainment, said: “From his senior role at Facebook, Brendan is a well-known figure in the igaming industry and we’re thrilled to have him onboard as we continue to evolve our ad:s offering, combining proprietary and gaming-specific technology, with the best strategic and executional talent in the sector. Brendan’s hire sends a strong signal about the level of our ambition.”
On his new role, Tinnell stated: “I have seen first-hand the transformative impact paid social can have for sports betting operators, many of whom are increasingly shifting their marketing budgets into the channel.
“Through ad:s; our leading betting-focused marketing solutions technology, Sportradar can help sportsbooks across the world achieve strong ROI for their businesses by driving meaningful fan engagement.”
Tinnelly’s appointment follows new hires across several marketing functions including paid search, affiliate marketing and connected TV opportunities with the company assembling an expert multi-channel team to expand its digital marketing capabilities beyond programmatic display advertising.
