SBC News Chris Graham to lead FSB’s global marketing strategy

Chris Graham to lead FSB’s global marketing strategy

FSB has moved to strengthen leadership of its global marketing team, appointing Chris Graham to oversee its operations in this area as Head of B2B Marketing.

Graham first joined the B2B sports betting and igaming services provider in August, serving as Head of Marketing Operations with responsibility for ‘driving landmark numbers’ across the department over the following year. 

His promotion occurs as the company looks to maintain momentum on its international growth strategy, having established new headquarters in London and secured market entry into the US via a multi-location sports wagering retail partnership in South Dakota. 

Ian Freeman, Chief Revenue Officer at FSB, said: “It’s been a transformative 12 months for FSB. As we’ve grown it’s become essential for us to build out an expanded, dedicated, talented team to drive our global corporate marketing strategy. Chris is the right person to lead this international team forward.

“Chris has a dynamic blend of Tier 1 B2C operator experience and strong B2B marketing flair. It’s a combination that will add real depth to our Business Development team.”

Graham’s prior experience in the industry has seen him work for several major companies, including Sportingbet, Ladbrokes and Catena Media in sportsbook marketing operational positions. 

In his new position, he will be responsible for managing FSB’s marketing strategy across Europe, North America, Africa and Latin America, with objectives centring around building brand awareness and supporting its Business Development team. 

“The last year has been an exhilarating time to be at FSB,” Graham remarked. “Watching the company grow rapidly across Europe, North America and Africa has made us all feel part of something special. This is an organisation that’s going places.

“My job now is to build on this momentum and power forward our unique proposition of offering truly curated sports betting and iGaming experiences to ambitious, major operators. It’s a big year ahead and I’m excited about the opportunity that awaits us globally.”

Graham’s promotion marks the third major appointment FSB has made in the past three months, with Andrew Grimshaw named as Business Development Director for UK and Europe in December 2021 and Kyle Brady as Pre-Sales Engineer in January.

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