Marketing

The latest marketing news for the gambling industry

Spain’s Gambling Minister warns of tougher advertising restrictions

SBC News Spain's Gambling Minister warns of tougher advertising restrictions

Spain’s Ministry of Consumer Affairs will prioritise restoring gambling advertising restrictions as intended by the Royal Decree on Advertising. The plan was outlined by Pablo Bustinduy, Spain’s new Minister of Social Rights and Consumer Affairs, addressing media on the current framework of federal rules on gambling advertising. Confusion has arisen in the Spanish media, as this April the Supreme Court …

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Reformist Peers demand White Paper intervention on gambling advertising

SBC News Reformist Peers demand White Paper intervention on gambling advertising

Industry reformists at the House of Lords have stated that the Gambling Review’s White Paper falls significantly short on advertising policies and reforms to protect the public from harm. This afternoon, the House of Lords hosted a short debate on the “Impact of gambling advertising, marketing and sponsorship on problem gambling”, put forward by Lord Foster of Bath (Liberal Democrats). …

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Proposal to ban gambling ads ahead of Bulgaria elections

SBC News Proposal to ban gambling ads ahead of Bulgaria elections

A new bill to amend the Gambling Act has been proposed by Bulgaria’s biggest political party GERB, together with the Movement for Rights and Freedoms party (DPS).  Targeting untargeted advertisements  The amendments put forward by DPS’s Yordan Tsonev and Temenuzka Petkova from GERB envision to ban gambling advertisements on the TV, radio, print and online outlets, as well as all …

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CBF targets strong betting integrity with 2024 marketing rules

SBC News CBF targets strong betting integrity with 2024 marketing rules

In the latest development to strengthen the Brazilian market’s regulatory dawn, the Brazilian Football Confederation (CBF) has released new compliance guidelines to control sports betting marketing in across its competitions and events. The 2024 General Competition Regulation (RGC) incorporates Bill PL3626/23, which was signed into force by President Lula da Silva to lay the groundwork for a federal regulated sports …

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Xtremepush nets Senna Sport as Brazil CRM customer

SBC News Xtremepush nets Senna Sport as Brazil CRM customer

Xtremepush continues to advance its commercial development in Brazil, by partnering with multibrand operator Senna Sport. The partnership will see Xtremepush supply Senna Sport’s brands its dedicated customer retention management (CRM) system and suite of optimization tools for marketing campaign ROI. As detailed: “Senna Sport’s brands will benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its …

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Square in the Air hires Mark Armitage to Lead New PM Division

SBC News Square in the Air hires Mark Armitage to Lead New PM Division

Square in the Air (SITA) has amplified its agency services by launching a new Performance Marketing (PM) division led by new Director, Mark Armitage. An expert in customer acquisition and campaign ROI strategies, Armitage is a 16-year iGaming marketing veteran, who has previously led marketing units for tier-1 operators Kindred Group and William Hill Plc. As announced by SITA: “Armitage …

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Brazil Senate to vote on influencer terms of Bets market

Pro-gaming Senator Angelo Coronel named a Rapporteur for Brazil Betting Bill

The Senate of Brazil is scheduled to debate and vote on whether to ban celebrities, athletes, and social media influencers from promoting gambling and betting services. This afternoon, the Sports Commission of the Senate will review the modalities of Bill (PL) 3.405/2023 put forward by Federal Deputy Ricardo Ayres, a member of the Republicanos Party (RP). The Bill calls for …

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Supreme Court of Spain sides with Jdigital on Decree annulments

Jdigital: Spanish reforms cannot move forward amid political deadlock

The Supreme Court of Spain has ‘partially annulled’ certain articles of the Royal Decree on Advertising, the mandate which imposed federal restrictions on gambling advertising across Spanish media. The Royal Decree was the headline measure of former Minister of Consumer Affairs, Alberto Garzon, who in 2020 was appointed by Spain’s PSOE-coalition government to oversee the federal reform of Spanish gambling …

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Bulgaria votes against gambling act amendments

SBC News Bulgaria votes against gambling act amendments

As an unusual April heatwave engulfs the streets of Bulgaria’s capital, passing by the doors of the Parliamentary House in the heart of Sofia might leave one with the impression that the heat is coming from its halls.  Bulgaria’s brightest minds tirelessly pace back and forth in preparation for another day of debates to defend their electorates’ interests – and …

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