Marketing

The latest marketing news for the gambling industry

New UK govt social media advertising rules welcomed by BGC

New UK govt social media advertising rules welcomed by BGC

The UK government laid out new rules earlier this week to crack down on illegal advertising and protect young consumers from viewing age-restricted products. These reforms have subsequently been welcomed by the country’s betting and gaming trade association Published on 25 July, the new rules require social media platforms and websites, as well as other services which feature advertising, to …

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Belgium KSC issues final warning on Royal Decree duties

SBC News Belgium KSC issues final warning on Royal Decree duties

The Kansspel Commissie (KSC), the Gambling Commission of Belgium, has issued a final warning to licensed operators stating they must display ‘mandatory preventative messages’ across all existing communications. The warning follows the Belgian government enforcing its Royal Decree from 1 July, which imposed a blanket ban on all forms of betting/gambling advertising across all media platforms. Despite the advertising ban, …

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ASA sees improved Online Ad protections for Child audiences. 

SBC News ASA sees improved Online Ad protections for Child audiences. 

The Advertising Standards Authority (ASA) has observed significant improvement by advertisers and platforms in ensuring that online ads for adult content are not displayed to children. This observation follows an update to the insights of the ASA’s “The 100 Children Report,” initially published in November 2022. The report aimed to “provide real-world insights into children’s exposure to ads for alcohol, …

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NordicBet keeps title sponsorship of Danish 1 football

SBC News NordicBet keeps title sponsorship of Danish 1 football

NordicBet,  a sportsbook subsidiary of Betsson AB has announced that it will maintain the title rights extension to Denmark’s 1. Division. The Danish football league second division will continue to carry the name ‘NordicBet Liga’ for at least two more seasons as part of the sportsbook’s agreement with the Divisional Association – the trade football body of Denmark. Director of the Divisional …

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CAP provides clarity on lottery advertising with U-25s

The UK National Lottery’s contribution to good causes has broken the £500m mark for the second time in five quarters after increasing by 18.7% sequentially

The Committee on Advertising Practice (CAP) has made two amendments to two sections of its code around lottery advertising, focusing on product promotion to under-25s. Specific wording around certain advertising caveats has been updated, although CAP has stressed that the changes have been made to provide more clarity to companies which also do not impact advertising policy and practice. Clarification …

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Norsk Tipping told to lower advertising volume by 20% 

SBC News Norsk Tipping told to lower advertising volume by 20% 

Norsk Tipping, Norway’s gambling monopoly, has been ordered to cut its advertising spend by “at least 20% in 2023”.  The order has been mandated by Lottstift, the Gambling Authority of Norway, responding to government concerns on the exposure of gambling services to minors and vulnerable audiences. As such, the management of Norsk Tipping must present a plan to reduce advertising …

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Simplebet becomes first betting partner of LIV Golf

SBC News Simplebet becomes first betting partner of LIV Golf

LIV Golf has signed micro-betting firm Simplebet as its Official Sports Betting Innovation Partner. Through the partnership, Simplebet will gain access to the golfing league’s real-time data so that it can be distributed to global sports betting operators and media platforms that will be supported by “single-screen in-play wager technology and low latency video streaming”. The LIV Golf League can be watched on Saturday and …

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Betclic scores title sponsorship of Liga Portgual

betclic, FL Entertainment

Betclic has announced its biggest marketing commitment to the Portuguese market, becoming the ‘official title sponsor’ of Liga Portugal. Commencing this season and continuing through to 2027, Portugal’s top-flight football league will be named Liga Portugal Betclic. It will be featured across all branding rights, including IP, digital communications, marketing, and content generation opportunities. The partnership, brokered by the international …

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