Marketing

Government to prohibit Wembley gambling sponsorships

Detailing the conditions at which the Football Association (FA) is allowed to sell Wembley Stadium, the government has emphasised that gambling sponsors are prohibited from the national stadium. The news comes amid much speculation that the Football Association is contemplating a bid for the stadium from billionaire Fulham owner Shahid Khan, however his bid hinges on the stipulations that are …

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Italian Football Federation approves Serie A sleeve sponsorships

Following the request of all of Italy’s top flight clubs, The Italian Football Federation (FIGC) is moving forward with plans to allow Serie A sides to utilise sleeve sponsorship deals. The proposal could potentially expand the shirt sponsorship opportunities for Italian sides, allowing them to promote four partners on their official matchday shirts. In an official statement, the league stated: …

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Betsson doubles commitment to Ice Hockey sponsoring European CHL

Stockholm-listed online gambling group Betsson AB has doubled-up its commitment to the sport of ice hockey, becoming the official sponsor of the Champions Hockey League (CHL). Consisting of 26 pro-teams from Europe’s 6 leading ice hockey leagues, the CHL is recognised as European hockey’s biggest international tournament. Confirming the agreement, Betsson marketing detailed that the CHL sponsorship would help the …

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SPFL agrees international media rights deal with Swiss agency

The Scottish Professional Football League (SPFL) has moved swiftly to secure an international media rights agreement with media and marketing agency Infront, following the recent termination of the league’s agreement with MP & Silva. Based in Switzerland, Infront will look to establish new agreements with overseas broadcasters that will allow matches from the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League One …

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Iconic commentator confirmed as voice of Football INDEX

Iconic football commentator, John Motson has been signed as the voice of Football INDEX, meaning his voice will be heard on the firm’s national TV and radio ads over the next 12 months. Motson’s involvement with Football INDEX comes at a time when demand for football trading continues to rise, particularly amongst football fans, celebrities and City traders. There are …

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Betsson places ‘responsibility & social commitments’ at forefront of its landmark SHL sponsorship

Betsson AB announces its ‘biggest sports sponsorship’ to date, confirming that it has become the ‘lead sponsor and exclusive betting partner’ of the Swedish Hockey League (SHL).   “Betsson is one of the leading gaming companies in the Nordics and its roots go as far back as 1963. As the main sponsor, Betsson, together with SHL, will add to the …

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Betway strengthens German presence with Hannover 96 deal

Online bookmaker Betway has signed a three-year deal to become the official betting partner of German top-tier football club Hannover 96. The sponsorship announcement follows on from the high-profile bookie striking a similar deal with fellow Bundesliga club Fortuna Düsseldorf earlier this week, marking a significant strengthening of the firm’s presence in the German market. Betway has been the principal sponsor of …

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FansUnite reaches partnership deal with Leicester City

Copyright: moovstock / 123RF Stock Photo

Leicester City Football Club has announced a fresh partnership with Vancouver headquartered FansUnite, whose goal is one of “revolutionising the sports betting industry by harnessing the power of blockchain technology”. Brought on board with The Foxes as an official partner for the 2018/19 season, FansUnite details that it is to launch its sports betting protocol later this year, “with operators …

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Lottery.com lands partnership with Premier League champions

Lottery.com has been unveiled as the official digital lottery partner of Premier League favourites Manchester City as well as David Villa’s New York City FC. As part of the new partnerships, players of lucky Lottery.com will have a chance to earn unique experiences with both clubs. Lottery.com will be the presenting partner of a special Manchester City viewing party in …

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Cristiano Ronaldo announced as DAZN’s first global ambassador

Perform’s global live and on demand streaming service, DAZN, has secured a partnership with one of the most sought after name in world football, Cristiano Ronaldo. The Juventus attacker has been announced as DAZN’s first global ambassador and will play a key role in promoting DAZN across current live markets, including Germany, Italy, Canada and Japan, as well as other …

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