Marketing

Custom Group delves into football sponsorship with Parma deal

For its new football sponsorship, the Custom Group has chosen to partner with sports marketing agency Infront, a firm that manages a portfolio of international agencies and is specialises in sports sponsorships, event management, media rights distribution and production. Already sponsoring MotoGP and volleyball with LCR Honda and Top Volley Latina respectively, the group is aiming to increase its brand …

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10Bet: Blackburn, the Baggies and effective brand-building

10Bet

Shayne Lambie, UK Country Manager at 10Bet, explains the strategy behind the fast-growing operator’s partnerships with EFL clubs Blackburn Rovers and West Brom. The goal of any ambitious operator is clearly to attract the right sort of long-term customer. Using the momentum we built up prior to and during the World Cup, 10Bet has been able to retain many of …

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Hull City FC builds Kenyan community profile with SportPesa

Kenyan bookmaker SportPesa, the lead sponsor of Championship football club Hull City FC, has deemed The Tigers pre-season of tour of Kenya ‘a roaring success’. Ahead of the start of the English football season, Hull City FC’s first team and management toured Kenya as part of the club’s social commitment with sponsor SportPesa. The tour saw The Tigers’ first-team visit …

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Baltimore Ravens unveils new partnership with Caesars Property

A landmark deal has been agreed between the Horseshoe Casino Baltimore and National Football League team, the Baltimore Ravens. The deal marks only the second-ever partnership between a casino and an NFL franchise, it unites two anchors of Baltimore’s developing Southern Gateway Entertainment District, which earlier this year welcomed global sports entertainment leader Topgolf. The only previous deal between an NFL …

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Celtic and Dafabet streaks ahead after MotoGP deal

Celtic Football Club will make its first foray into motorcycle racing at next month’s Macau Motorcycle Grand Prix, having joined forces with international road race winners Dafabet Devitt Racing. Both the seven-in-a-row Scottish champions and the multiple Isle of Man TT-winning race team are sponsored by online betting company Dafabet, and will use the event to promote the Glasgow club …

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jDigital warns of black market consequences if Spain implements tough advertising code

Mikel López de Torre, President of Spanish online gambling trade body jDigital, has warned the government that implementing stringent restrictions on gambling/betting advertising and marketing will be an ‘unnecessary step back for Spain’s gambling market’. Last week, the PSOE minority government agreed with socialist party counterpart Podemos on the provisions of Spain’s 2019 budget, which is set to carry a number …

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32Red and LeoVegas complaints waved away by ASA

Copyright: gioiak2 / 123RF Stock Photo

Online casinos 32Red and www.21.co.uk, operated by LeoVegas Gaming, have seen one complaint each dismissed by the Advertising Standards Authority (ASA). For the latter of the two it was challenged whether the ad “ portrayed gambling in a context of toughness,” with the TV broadcast for the site featured a man in a tuxedo playing blackjack, whilst a heartbeat sounded over …

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LeoVegas reshuffles marketing and comms leadership pack

LeoVegas - Premier League

Stockholm-listed LeoVegas AB confirms that it has undertaken a restructuring of its marketing division, seeking to strengthen its internal operations and leadership. Following July’s promotion of Louise Nylén, to the position of Deputy CEO, LeoVegas governance has moved to split the executive’s former Chief Marketing Officer (CMO) responsibilities. Updating stakeholders, LeoVegas has placed Petra Blixt as one of two Marketing …

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CAP and BCAP issue ‘understanding normalisation’ guidelines

Copyright: zerbor / 123RF Stock Photo

The UK Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have joined forces, with an aim of clarifying practices that could potentially fall under the banner of normalisation. A frequent occupant of published documentation on industry advertising matters, the document aims to offer a clear differentiation between the promotion of gambling as a legitimately and …

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BetVictor tipped for success with Euroleague Basketball deal

On the back of securing a deal to become title sponsor snooker’s English Open for the very first time, BetVictor has announced a further deal alongside the Euroleague Basketball in Germany. Becoming the competitions official betting partner until 2020, BetVictor is hoping it can draw upon its three quarter century strong base of expertise, to further boost the appeal and …

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